Marketing Auto. Approach: Provide recommendations on best practices to implement in our sales and business units, to assist them to increase leads, improve campaigns, and build contact databases
HubSpot Management: Manage and maintain the marketing automation platform, ensuring data integrity and compliance with best practices. and leverage its capabilities
Trends: Keep on top of the latest developments in HubSpot, check, enable and inform the community
Processes: Recommend lead generation processes and teach sales & marketing teams on how to route opportunities to our direct or indirect sales channels
Guidance: Provide marketing guidance for marketing automation specialists and HubSpot users in BU/SUs
Training and Engagement: Collaborate with and train marketing teams (central, business units, and country units) to encourage the effective use of HubSpot as the referral tool for demand creation.
Stakeholder management: Regularly inform the community and promote of activities in scope of marketing automation
Technical Coordination: Coordinate with internal digital teams, and external agencies to develop HubSpot and its interfaces
Personalization: Support Marketing colleagues adopting best practices to improve the lead nurturing process
Reporting: Report on results, review and analyze data to measure performances relative to marketing projects
AI: Understand HubSpot AI capabilities and ensure its usage by marketers.
MBA (Marking) with Graduation in Engineering is preferred
HubSpot strong expertise, as an expert on the tool
Opens the original job posting on boschgroup.com
Bosch Group is a multinational engineering and technology company that manufactures automotive components, industrial equipment, consumer appliances, and building technology solutions. They serve automotive manufacturers, industrial enterprises, and consumers across multiple sectors including mobility, industrial, consumer goods, and building technology. The company operates globally with significant presence in Australia through this regional domain.
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