We’re looking for a CRM Manager with iGaming experience who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again.
Requirements**
🧭 What makes you a great match:
2+ years of experience as a CRM Manager in iGaming;
Hands-on experience with Smartico: setting up missions, badges, tournaments, segmentation, and communication logic — required;
Understanding of key retention metrics and strong analytical skills;
Knowledge of structures and mechanics of personalized communication;
Experience building automated and trigger-based campaign flows;
Confident user of Customer.io, Braze, Smartico, or similar platforms;
Copywriting skills and basic HTML for email templates;
Experience working with Tier 1 markets — a plus.
📋 Your daily adventures:
Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns);
Create and optimize automated communication flows (triggers, welcome-flow, life-cycle logic);
Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.
Configure missions, badges, tournament logic, Fortune Wheel, and other gamification mechanics;
Build campaign logic using Smartico Rules Engine;
Manage segments and personalized campaigns within Smartico;
Conduct A/B testing within Smartico.
Segment users based on lifecycle stage, gaming, and payment behavior;
Collaborate with designers and content managers on creatives and campaign texts;
Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation.
Work closely with VIP, Promo, BI, Product, Content, and Support teams;
Participate in planning the quarterly CRM roadmap;
Prepare campaign reports and presentations;
Collect and implement player feedback (in collaboration with CS and VIP teams).
💸 Flexible payment options: choose the method that works best for you; 🧾 Tax assistance included: we handle part of your taxes and provide guidance on the local setup; 🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care; 📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us; 🥐 Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more; 🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage; 💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow; 🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.
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