GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.
We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace
GALE is seeking an Associate Director, Analytics to join our rapidly growing Analytics team and lead development of data-driven solutions for clients, including analysis and insight, with the objective of optimizing performance across web, media, CRM initiatives and report automation.
You will manage client’s data and insight delivery processes, inspire creativity in the team, and ensure all-around team success. We are looking for people who are execution-focused and have a passion for working with media data, web performance data and other key data sources to derive actionable insights that will drive business results for our clients.
You will develop measurement strategies and learning agendas in support of our clients’ media plans. We seek people who our clients can trust and who inspire their team & peers to go above and beyond their role. Successful candidates will own relationships with clients and internal stakeholders, to develop online & offline measurement & optimization strategies tailored to client needs.
The ideal candidate will have experience in a quantitative field, working with media, advertising, and marketing data. You have a strategic mindset and are comfortable creating measurement strategies for our clients and conveying them to more junior team members. You will lead analytics & measurement across accounts and support your direct reports with their portfolio of clients and media channels.
\
You will develop and understand our clients’ businesses, build relevant measurement frameworks that outline measures of success (i.e. KPIs), support media leads with analysis to adjust in-flight optimization levers, and testing/learning priorities.
You will work with internal and external client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance.
Guide the creation of reporting through automated processes, consolidating data from many sources into a holistic view of performance.
Improve the quality of reporting by creating easy-to-follow weekly or monthly visual dashboards that stakeholders will utilize to make informed decisions.
Prepare and deliver executive-level presentations for internal and external audiences.
Foster a team-wide culture of learning and lead by example, staying current on current industry trends, developments in measurement methodologies and technologies.
Manage and mentor junior team members in a client setting, directing them to handle reporting tasks and data preparation as part of the measurement strategy that you will own.
Work with technical teams to ensure that all data is collected accurately.
Partner with planning & channel teams to surface insights that inform optimization and will tell the story behind the data to clients & internal stakeholders.
7+ years progressive experience in Analytics or Business Intelligence roles in marketing or media agencies/ consulting firms, 2+ years of people management, enjoy mentoring more junior team members and setting strategic direction for them.
Advanced media measurement solutions background- Market mix modeling/ Multi Touch attribution/ Incremental studies and A/B testing techniques.
Demonstrable experience and knowledge of major advertising and analytics platforms (Google Campaign Manager, Google Analytics, Meta, Adobe Analytics, Salesforce, The Trade Desk) and digital marketing channels (Search, Display, Social, Video, Email).
Experience using advanced techniques to prepare and analyze, model and visualize data via tools like SQL, Python, R, AWS, GCP (i.e. BigQuery), Power BI, Tableau, or others.
Experience with research platforms like: Nielsen, Kantar, Disqo, Morning Consult, YouGov, Vivvix, Pathmatics, Similar Web, or similar research platforms.
Knowledge of site tags/pixels used to track media conversions (e.g. Floodlight/Gtags) and experience with Ads Data Hub or other data clean rooms/privacy protecting query & analysis environment.
You are a data storyteller, someone who can synthesize information from media performance models, client business expectations, and an understanding of the audience’s preferences to build presentations & present before clients.
You have a proven ability to own client relationships and establish yourself as a source of truth for anything media data-related.
Your ability to structure analysis with incomplete or vague direction from clients or other internal teams and strong interpersonal skills make you ideally suited as an analytics leader.
\
Note: Hybrid work in office is an essential function of the job.
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
Opens the original job posting on gale.com
