MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 13,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.
We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.
As the Sr. Analyst, GTM Strategy - Marketing , you’ll be the analytical engine driving how our Growth Marketing team invests, scales, and wins. You'll own the forecasting models, performance reporting, and analytical frameworks that drive how we allocate budget, measure ROI, and scale our demand generation engine. This role is purpose-built for someone coming from consulting or investment banking who wants to apply elite analytical skills to high-impact growth problems at a fast-scaling B2B SaaS company.
What you’ll do:**
Own Marketing Forecasting. Build and maintain financial-grade forecasting models for pipeline, revenue contribution, conversion rates, and channel performance. Your models will inform quarterly/yearly planning and budget allocation decisions.
Design Performance Reporting. Create executive dashboards and weekly/monthly reports that give leadership clear visibility into what's working, what's not, and why. Think investor-ready metrics, not vanity numbers.
Drive Cross-Functional Analysis. Partner with Paid Media, SEO, Lifecycle, Product Marketing, and Sales teams to answer critical questions: Which channels drive the highest quality pipeline? Where should we double down?
Solve Ambiguous Problems . Tackle ad hoc strategic questions from leadership. "Why did MQL volume drop last month?" "Why are we struggling in one segment vs. another?" You’ll break down the problem, analyze the data, and deliver the insights.
About you:**
4-year bachelor's degree in a quantitative field (Economics, Finance, Engineering, Mathematics, Statistics, Computer Science, or similar).
Bonus points if you have a background in athletics or other competitive pursuits — we value the discipline, resilience, and drive that come with playing to win.
3–4 years at a top-tier consulting firm or investment bank. You've developed sharp problem-solving instincts, breaking down ambiguous challenges, structuring analyses under tight timelines, and delivering recommendations that hold up under scrutiny from senior stakeholders.
Familiarity with SaaS Business Models. You understand how enterprise B2B SaaS organizations build, market, and sell their technology solutions.
Exceptional analytical and modeling skills. You’ve built complex financial models in Excel/Google Sheets from scratch—multi-scenario forecasts, sensitivity analyses, and dynamic assumption frameworks. You think quantitatively by default and excel at structuring ambiguous problems into clear, logical analyses.
Marketing experience. You may not be a CMO (yet), but you can navigate your way around the central pillars of marketing: Demand Gen, Product Marketing, Brand, Communications, etc. and can speak articulately about the channels within each that create pipeline.
Strong communication skills. You've created executive-level presentations and memos that distill complex analyses into clear, actionable insights. You know how to tell a story with data.
You play to win. Competition motivates you, and you thrive in high-performance environments where the bar is always rising.
You’re innately curious. You are always asking “why,” testing new ideas, and digging deeper than what’s on the surface.
You’re relentless about improvement. “Good enough” isn’t good enough when there’s a chance to optimize.
You’re a true team player. You bring energy, resilience, and collaboration to help the team succeed.
Above all, you take ownership. You don’t just execute campaigns — you care about driving real business impact.
What’s in it for you:**
Competitive salary and meaningful equity opportunities.
Healthcare, dental, and vision coverage.
401(k) / RRSP enrolment program.
Take what you need PTO.
A Work Culture where:
You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
We believe in meritocracy, where ideas and effort are publicly celebrated.
Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations.
MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Opens the original job posting on maintainx.com
MaintainX is a maintenance management software platform serving industrial and manufacturing companies. It helps maintenance teams track work orders, manage assets, monitor parts inventory, and allocate labor while using AI to predict equipment failures and reduce downtime.
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