Join Novibet as Customer Marketing Operations Executive!
Are you ready to take on a key role in a dynamic, fast-growing company? If you have **passion for marketing, customer engagement and thrive in a fast-paced environment , this could be the right opportunity for you.
Who We Are**
Founded in 2010, Novibet is an established GameTech company operating in Europe, the Americas, and ROW countries (Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador, Cyprus, and New Zealand), with hubs in Greece, Malta, Brazil, and Mexico and 1200+ employees across all countries of operation. We are committed to staying at the forefront of technological advancements, continually pushing boundaries and delivering seamless entertainment and online gaming experiences to our rapidly expanding customer base.
At Novibet, you are empowered to excel, prioritising growth through listening and learning as part of a group of forward-thinkers and doers continuously adapting to new challenges. We are equally committed to fostering a positive, inclusive, and supportive workplace culture that empowers every individual to thrive.
Join us, and you will be part of a team of over 1,200 people worldwide that values collaboration, innovation, and personal growth.
We’re seeking a dynamic and proactive Customer Marketing Operations Executive to join our team in Ireland. In this role, you’ll support the execution and optimisation of marketing campaigns across acquisition and retention, work directly with high-value customers to improve engagement and loyalty, analyse promotional performance to identify risks and opportunities, and collaborate with cross-functional teams to ensure marketing activity is delivered efficiently, compliantly, and with clear commercial impact.
What you will work on**
Work closely with Acquisition, CRM, Marketing, Product, Compliance, Trading, and Customer Support teams to support all marketing activity
Support the end-to-end execution of marketing campaigns across all channels (CRM, paid media, affiliates, onsite, app)
Work with 3rd party partners to drive strategy and content decisions for social media, content websites and digital
Support the optimisation of welcome journeys, reactivation campaigns, and ongoing retention mechanics across Sports & Casino
Analyse promotional performance across acquisition and retention campaigns, including uptake, conversion, cost & ROI.
Prepare weekly and monthly summaries on promo performance, key issues, and insights
Support enhancements to marketing tools, dashboards, and reporting framework
Identify growth opportunities, through customer data & competitor research and contribute to product development initiatives
Coordinate with the hospitality team for the organization of events and to optimize the hospitality experience – attend these events with customers when required
Support CRM Outbound team in contacting users when required
Minimum of 1+ years of experience in a marketing operations, CRM, performance marketing, or analytical marketing role
Strong analytical skills with the ability to review data, spot issues, and explain performance clearly
Highly organised with strong attention to detail and the ability to manage multiple priorities
Comfort working with Excel / Google Sheets
Professional level English
Proven track record of customer revenue analysis and reporting
Strong relationship-building skills with the ability to engage customers professionally and empathetically
Ability to work in a self-contained / independent environment, with strong decision making skills
Confidence communicating directly with customers, including high-value or VIP segments
We truly value our people at Novibet! Within our vibrant, dynamic, and fast-paced environment, we encourage everyone to reach their full potential while enjoying every step of the journey. Here’s how we make that happen:
💰Competitive Compensation: Attractive salary and bonus scheme
💻Top-Notch Equipment: All the tools you need for your role
🚀Career Growth: Focused career development, performance management, and training opportunities
🌍Inclusive Environment: A welcoming, international, and multicultural team
🎉Engaging Activities: Exciting events, sports, and team-building activities
At Novibet we value diversity and are committed to an inclusive and equitable workplace. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, are made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, disability or chronic disease, age, ancestry or place of origin.
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