Baselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.
We are building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes in the United States. Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios.
We are a seasoned team with deep experience in financial services and technology. We have previously worked at companies including The Boston Consulting Group, Morgan Stanley, Plaid, Harry’s, Better, WealthSimple, Affirm, Shopify, Jobber, RazorPay, and more.
Learn more at baselane.com.
We’re hiring a GTM Engineer to own the implementation, integration, and ongoing operation of Baselane’s go-to-market engine. This role sits at the intersection of business and technology and is focused on making GTM systems actually work - reliably, efficiently, and at scale. You’ll be hands-on building and maintaining tools like our CRM and lifecycle systems, wiring integrations, troubleshooting issues when things break, and continuously improving workflows to reduce manual effort and operational friction.
You’ll use modern tooling and AI to move faster, automate workflows, and increase leverage across GTM systems. Functional teams define the business need; you own how it gets built and kept running.
This is a highly cross-functional role with real ownership and autonomy. If you enjoy building systems, cleaning up complexity, and being the person who makes things work end to end, this role is for you.
Own the implementation and ongoing operation of Baselane’s go-to-market tooling
Improve and harden systems by removing one-off logic or reducing overlaps
Build automations for workflows, leveraging AI to increase speed and efficiency
Work cross-functionally with Sales, Marketing, Product, Support and Engineering to turn defined needs into functional, scalable systems
Troubleshoot and resolve issues when GTM tools or integrations break
3+ years experience in GTM systems, internal tooling, or similar roles at a tech startup
Hands-on experience implementing and maintaining business tools (e.g., CRM, lifecycle)
Strong technical fluency for a non-engineer: comfortable working with APIs, webhooks, event schemas, and integrations
Experience building automations that reduce manual work and operational friction, ideally using a robust AI toolkit (e.g., claude, n8n)
Highly organized, with the ability to manage multiple workstreams and operate from a prioritized backlog in a fast-paced environment
Clear communicator who can explain technical trade-offs and constraints to non-technical stakeholders
Prior experience standing up a CRM
Light coding or scripting ability
Familiarity with Segment (Twilio)
Competitive compensation
Equity - Ownership in what we are building!
Healthcare Benefits through Canada Life
Life Insurance and Disability Coverage
Generous time off
Flexible working location
Remote working stipend to set up a home office
Regular social events
--- Seniority level: Entry level Employment type: Full-time Job function: Engineering and Information Technology Industries: Financial Services
Opens the original job posting on baselane.com
Baselane provides a fintech platform for rental property owners, offering integrated banking, accounting, and automated rent collection tools. The company targets landlords and property managers who need streamlined financial management for their real estate portfolios.
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