TikTok is seeking a Product Marketing Manager to define go-to-market strategy for their Performance Measurement solutions in TikTok’s Measurement suite. The role involves partnering with cross-functional teams, developing thought leadership, and aligning with senior leadership. Responsibilities include defining go-to-market strategy, driving uptake of attribution solutions, and communicating the value proposition of new products. Experience with global sales and agency partnerships is preferred.
BA/BS degree or above
5+ years of experience in product marketing, product strategy, or measurement/analytics consulting
Strong expertise in attribution models, analytics platforms, or measurement methodologies
Proven track record driving global GTM strategies and collaborating across functions
Excellent communication, presentation and analytical skills
Fast learner with good judgement and original thinking
Experience with multi-touch attribution, incrementality testing, or media mix modeling (preferred)
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
Opens the original job posting on tiktok.com
TikTok is a short-form video platform where users create and share videos typically 15 seconds to 10 minutes long. The social media company serves a global audience, particularly Gen Z and younger millennials, through its algorithm-driven content feed. It generates revenue primarily through advertising and in-app purchases.
Visit website