Ethos is a life insurance company focused on making the insurance process faster and easier, combining industry expertise, technology, and a human touch. They are seeking a Senior Marketing Operations Manager to oversee the delivery and analysis of CRM lifecycle campaigns, with a particular emphasis on email and SMS. The ideal candidate will be a technology-first thinker, detail-oriented, and comfortable working in a fast-paced, collaborative environment.
Deep experience using Iterable, Marketo or similar email management software
Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
High attention to detail, all while managing a large volume of campaigns simultaneously
Process oriented mindset excelling in structured workflows
Strong analytical skills, competence in SQL, and experience with data analysis tools
Strong collaboration skills in team environments
High technical aptitude with ability to quickly ramp up on internal nuances
4+ years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
Experience in launching audience-specific dynamic content lifecycle
Knowledge of HTML/CSS
Comfort with data pipelines and architecture
Knowledge of best practices for email creative, segmentation, dynamic content
Knowledge of best practices for email deployment platforms, ESPs, and testing methodologies
Knowledge of the interconnectivity between technology and customer experience
Opens the original job posting on ethos.com
Ethos is a life insurance company that provides online quotes and policies to consumers seeking term life insurance. The company simplifies the application process by offering instant quotes and streamlined underwriting, targeting individuals looking to purchase life insurance quickly and conveniently.
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