Opens the original job posting on vistahigherlearning.com
Vista Higher Learning is an educational publishing company that develops digital and print textbooks, learning management systems, and instructional materials for higher education. They serve college and university instructors and students across multiple disciplines including languages, humanities, and STEM subjects.
Visit websiteThis Senior Marketing Operations Specialist role focuses on optimizing marketing processes and driving data-driven decision-making within an organization focused on culturally authentic language learning products for K-12 schools and universities. The role involves leading analytics, collaboration, and building systems to enhance sales enablement, optimize campaign performance, and ensure efficient operations through automation and AI. Responsibilities include integrating marketing technology platforms, designing analytics frameworks, and implementing scalable processes.
Lead the alignment of marketing technology with organizational goals.
Oversee the integration of software and processes.
Design and implement advanced analytics frameworks.
Translate data into actionable insights and guidance for marketing strategies.
Develop and refine audience segmentation strategies.
Monitor and analyze campaign performance and ROI.
Create effective sales enablement content.
Work with stakeholders during the planning, content creation, and launch phases.
