CRM Marketing Manager - Lifecycle

Our sophisticated online platform simplifies direct CFD trading: providing the technology, turn-key support, and innovative structure so traders only have to worry about investment decisions. TMGM has offices in 3 continents and a volume of more than $200 Billion traded each month on its platform.

This is your chance to join the fastest growing CFD provider in Australia, make a significant contribution to its success and enjoy being part of something special. This is also a great opportunity to gain knowledge and experience that is impossible to obtain in other industries. If you're looking for a fast-paced environment and an exciting opportunity, then we are the company for you.

Position Overview

We are seeking a highly motivated Marketing Manager – CLM & Growth to lead client lifecycle management and drive growth initiatives across multiple markets. This role combines strategic planning and hands-on execution, covering the entire client journey from acquisition to retention and reactivation. The ideal candidate will have strong experience in CRM, campaign management, data-driven marketing, and client engagement , with a proven track record of delivering measurable growth.

Key Responsibilities**

• Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention.

• Design end-to-end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns).

• Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience.

• Define CLM KPIs (conversion rate, deposit rate, retention rate, LTV) and conduct regular performance reviews.

• Lead A/B testing and continuous optimization of lifecycle campaigns.

• Plan and execute client engagement campaigns (deposit bonuses, trading vouchers, challenges, loyalty programs).

• Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives.

• Monitor campaign ROI, track performance metrics, and deliver insights for future improvements.

• Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies.

• Oversee EDM, push notifications, SMS, and app communications as core CLM channels.

• Manage campaign automation workflows, segmentation, and message optimization.

• Ensure delivery, open, and click rates meet performance benchmarks.

• Work closely with the Data & Analytics team to build client segmentation models.

• Translate customer behavior insights into actionable marketing strategies.

• Provide regular performance reports and recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.

• 5+ years of experience in CRM, CLM, or Growth Marketing (preferably in fintech, brokerage, or digital industries).

• Strong knowledge of HubSpot / Salesforce / CRM platforms and marketing automation tools.

• Proven ability to design and execute lifecycle campaigns with measurable impact.

• Analytical mindset with proficiency in data tools (Excel, Google Analytics, BI dashboards).

• Excellent communication and project management skills; able to lead cross-functional initiatives.

• Fluent in English; Chinese or other Asian languages is a strong advantage.

Benefits

• Growth Opportunities - We value your growth as much as we do ours, so we include educational and career growth opportunities at every level.

• People-First Values -We believe building a great company happens by hiring great people. Our employees' job satisfaction always comes first.

• Shared Success - We offer revenue share opportunities for the right people, allowing our employees to share in company success.

• Worldwide Team - Our worldwide team means you'll work with others from all over the globe and gain international experience.