Head of Growth

About the Company

The company is an offshore staffing company committed to connecting global businesses with top-tier, cost-effective talent, primarily from the Philippines and other emerging markets. They are specialists in providing dedicated, remote teams that drive significant savings and productivity for our clients. They're a startup in hyper-growth mode, and they need a strategic, seasoned mind to drive their next phase of expansion. This is a high-leverage, part-time role designed for an executive who knows how to move the needle in the recruitment and offshore staffing space.

Job Overview

They are seeking a Part-Time Head of Growth to design, own, and execute the full-funnel growth strategy. This is a critical leadership role that sits at the intersection of marketing, sales enablement, and customer retention.

The successful candidate will be a proven expert in the recruitment and staffing industries with a verifiable track record of driving B2B growth, customer acquisition, and market penetration. You won't just manage marketing; you will be the architectural force behind our scalable and profitable growth engine.

Key Duties and Responsibilities

1. Growth Strategy & Execution

• Define and Own the Growth Funnel: Develop a comprehensive, data-driven strategy across the entire 'Acquisition-Activation-Retention-Referral' (AARRR) model, specifically tailored for B2B offshore staffing services.

• Market Penetration: Identify and prioritize high-potential target markets, ICPs (Ideal Customer Profiles), and unique value propositions that differentiate Roster in a competitive global landscape.

• Budget & ROI Ownership: Manage the growth budget, ensuring all spending is optimized for Customer Acquisition Cost (CAC) efficiency and Lifetime Value (LTV) maximization.

• Reporting & Analytics: Establish clear, actionable KPIs and a rigorous reporting cadence to measure the effectiveness of all growth initiatives, translating data into immediate strategic shifts.

2. Performance Marketing & Lead Generation

• Industry-Specific Campaign Design: Create and execute high-converting digital marketing campaigns (Paid Search, Social, Content Syndication) that speak directly to the pain points of businesses considering offshore staffing.

• Content & SEO Strategy: Oversee the content roadmap, ensuring SEO efforts, case studies, and thought leadership firmly establish Roster as a trusted authority in global remote talent.

• Sales Enablement & Alignment: Work intimately with the sales team to ensure MQLs (Marketing Qualified Leads) are high-quality, and that marketing content is leveraged effectively throughout the sales cycle.

3. Retention & Customer Lifecycle

• Referral Program Development: Design and launch a robust customer referral program to capitalize on satisfied clients—a key driver of growth in the staffing sector.

• Client Value Maximization: Collaborate with the Client Success team to identify opportunities for expansion revenue, including upselling additional roles or new service lines to existing clients.

• Verifiable Executive-Level Experience: Minimum of 5+ years in a senior Growth, Marketing, or Business Development leadership role (e.g., Head of Growth, VP of Marketing) within the recruitment and staffing industry.

• B2B Expertise: Deep, proven success in driving high-value B2B lead generation and closing six-figure service contracts, not just high-volume B2C or e-commerce traffic.

• Start-up / Scale-up DNA: Demonstrated ability to thrive in a fast-paced, resource-lean startup environment, prioritizing high-impact initiatives and operating with a hands-on, execution-focused mindset.

• Data Fluency: Exceptional analytical skills and proficiency with marketing technology (CRM, Marketing Automation, Analytics platforms) to track and optimize funnel performance.

• Communication: Exceptional written and verbal communication skills, capable of pitching strategy to the leadership team and mentoring junior team members.