We are seeking a Senior Marketing Automation Specialist (HubSpot) to join our growing team. This role will serve as the HubSpot Owner within the company, responsible for the end-to-end management of HubSpot, including automation workflows, email campaigns, lead generation, and reporting.
You will work closely with our Head of Marketing & Sales, eCommerce Manager, and Social Media & SEO Manager to ensure HubSpot is fully leveraged as the backbone of our go-to-market strategy. This position requires strong HubSpot technical expertise, marketing operations experience, and analytical ability to drive efficiency and performance across campaigns and the sales pipeline.
While a basic design sense is expected, this is not a design role — our creative team will provide full design support.
HubSpot Platform Ownership
Act as the company’s HubSpot Owner, managing platform setup, optimization, and integrations.
Build and customize HubSpot workflows, modules, templates, and landing pages.
Maintain integrations with Shopify, ERP, CRM, ad platforms, and reporting tools.
Ensure data consistency and governance across systems (field mapping, deduplication, hygiene).
Marketing Automation
Design and implement lead nurturing workflows to improve conversion rates across the funnel.
Manage lead scoring models and ensure proper routing to sales teams.
Set up and monitor automated campaigns (emails, landing pages, CTAs) and perform A/B testing.
Data & Analytics
Develop dashboards and custom reports to track campaign performance, lead attribution, and ROI.
Monitor data quality and provide insights for Sales and Marketing leadership.
Continuously optimize processes based on analytics and performance reviews.
Sales & Marketing Enablement
Collaborate with Sales to design automation that supports follow-ups, reminders, and pipeline visibility.
Provide training and documentation to ensure Sales and Marketing teams effectively use HubSpot.
Stay updated with HubSpot best practices and implement improvements proactively.
Design (Secondary Responsibility)
Ensure templates, landing pages, and email layouts are on-brand and user-friendly.
Ability to make light design adjustments when needed; full creative support handled by our design team.
3–5 years of hands-on HubSpot experience (Marketing Hub, Sales Hub, CMS, and API integrations).
Proficiency in HTML, CSS, JavaScript for HubSpot customization.
Proven expertise in marketing automation: workflow design, lead scoring, A/B testing, and nurture campaigns.
Experience in CRM integrations and E-commerce (Shopify preferred).
Strong analytical skills — able to build dashboards, interpret campaign performance, and provide data-driven insights.
Excellent communication skills to collaborate across Marketing, Sales, and Operations teams.
Knowledge of UX/UI principles and responsive design best practices.
Proficiency with AI tools (such as ChatGPT, Google AI Studio, etc.) is strongly preferred.
Basic design proficiency (Adobe Creative Suite or Canva) for light edits; major design handled by the Creative team.
Familiarity with video editing or motion graphics (Premiere Pro, After Effects) is a plus, not required.
Competitive salary: ₱65,000 – ₱85,000 per month (Senior level, depending on experience and location).
Performance-based bonus opportunities for outstanding candidates.
Remote work flexibility with a supportive, growth-driven international team.
Fast-track career development in a high-growth company.
Mentorship from experienced sales and marketing leadership.
Multi-ethinic and multi-cultural team collaboration across Asia and North American teams.
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₱65,000 – ₱85,000
Base + Bonus
