About the Role
We are seeking an experienced Senior Salesforce Developer & Administrator to lead the design, customization, and optimization of our Salesforce environment. This role is ideal for a hands-on technical expert who can architect scalable solutions, manage integrations, streamline processes, and support a complex distributor/manufacturer workflow.
You will serve as the primary Salesforce owner—responsible for ensuring the platform effectively supports Sales, Marketing, Customer Service, and Operations. This role carries high accountability and requires excellent communication, problem-solving skills, and a strong ability to translate business needs into technical solutions.
Key Responsibilities
Develop custom applications, Apex classes/triggers, Lightning Web Components (LWCs), and flows.
Build and maintain advanced automation, workflows, and complex business logic.
Lead system architecture discussions and implement scalable, secure technical solutions.
Maintain code quality, documentation, and version control.
Manage users, roles, profiles, permission sets, and security settings.
Configure objects, page layouts, record types, validation rules, and process automation.
Monitor system performance, data quality, and overall platform health.
Maintain sandbox environments, change sets, and release management processes.
Oversee integrations between Salesforce and proALPHA ERP, marketing platforms, dealer portals, or other business systems.
Manage APIs, middleware, and ETL processes.
Ensure clean, accurate, actionable data for reporting and forecasting.
Work closely with Sales, Inside Sales, Marketing, Customer Service, Engineering, and Executive leadership.
Gather requirements, translate them into technical specs, and deliver end-to-end solutions.
Support multi-channel distributor workflows and complex pricing/quoting structures.
Drive continuous improvement of CRM processes.
Recommend enhancements that improve efficiency, user adoption, and reporting accuracy.
Stay current with Salesforce releases and communicate relevant updates to stakeholders.
Qualifications
7+ years of Salesforce experience in development and administration roles.
Salesforce Administrator and Platform Developer I certifications required; PDII, Advanced Admin, or Architect certifications highly preferred.
Proven experience managing complex integrations, external systems, custom apps, and multi-step automation.
Strong understanding of manufacturing, industrial equipment, or distributor-based sales models (preferred).
Expertise in Apex, LWC, SOQL, workflows, flows, and integration middleware.
Strong analytical, communication, and documentation skills.
Experience leading Salesforce governance, best practices, and release management.
Ability to work independently with high accountability and ownership.
What We Offer
Competitive salary:
Performance bonuses
Health, dental, and vision insurance
401(k) with employer match
Professional development & Salesforce certification support
Opportunities to shape and modernize a core business system
A collaborative team environment with significant autonomy
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