CRM Manager - VIP

Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.

Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion.

At Growe, there are no limits to our ambitions! We boldly break stereotypes and strive for unparalleled achievements in an ever-changing industry.

Are you ready to grow with us?

Growe welcomes those who are excited to:

• Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions;

• Prepare weekly analysis on the performance of campaigns and measure profitability;

• Analyze player behaviors and create segmentations and offers that align with playing style;

• Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis;

• Collaborate with content, design, and product teams to deliver engaging and relevant promotions;

• Manage communications across email, SMS, push notifications, and in-app messages;

• Identify key sports and casino events in the market and align with special promotions;

• Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows;

• Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);

• Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

We need your professional experience:

• 2+ years of experience in a CRM within the iGaming industry;

• Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;

• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;

• At least an Upper-intermediate level of English (spoken and written);

• Experience managing VIP segments and executing high-value retention strategies will be a plus;

• A good understanding of player behavior is a strong advantage;

• Experience providing support to a Junior CRM Manager.

We appreciate if you have those personal features:

• Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;

• Able to manage multiple deadlines simultaneously;

• Problem-solving skills;

• Data-driven approach.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

What we offer:

• Medical insurance and financial aid;

• Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.);

• 100 % paid sick leaves;

• Paid vacation;

• Annual salary review (based on performance);

• Quarter bonuses according to the company’s policy;

• Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.;

• Growe University (Leadership Programs, Knowledge sharing, Webinars, etc.);

• Personal development plan;

• Corporate events and team-building activities;

• Growe Care (Well-being Program);

• Free lunches at the office.