Marketing Operations professionals are the technical engine behind modern marketing teams. They manage marketing automation platforms like HubSpot, Marketo, and Pardot, build and optimize campaign workflows, design lead scoring and routing systems, and own the attribution models that prove marketing's impact on revenue. Marketing Ops sits at the intersection of creative marketing and data engineering — you need to understand both the campaign strategy and the database architecture that supports it. These roles are critical for companies scaling their demand generation efforts.
