GTM Engineering is the newest and fastest-growing discipline in revenue operations. GTM Engineers build the technical infrastructure that powers go-to-market motions — from data pipelines and workflow automation to AI-powered prospecting systems and custom integrations. They write code, build APIs, and architect solutions that traditional RevOps roles would handle with no-code tools. If you're a developer who wants to work closer to revenue, or a RevOps professional who can code, GTM Engineering roles offer some of the most exciting opportunities in the space.
GTM Engineering is an emerging discipline that combines software engineering skills with go-to-market domain knowledge. GTM Engineers build data pipelines, workflow automations, custom integrations, and AI-powered tools that help revenue teams work more effectively. They write code rather than relying solely on no-code tools.
What skills do GTM Engineers need?
GTM Engineers typically need proficiency in Python or JavaScript/TypeScript, experience with APIs and integrations, knowledge of data pipelines and ETL processes, and familiarity with revenue tools like Salesforce, HubSpot, or Outreach. Many roles also require experience with AI/ML tools and prompt engineering.
How is GTM Engineering different from traditional RevOps?
Traditional RevOps relies heavily on no-code and low-code tools for automation and system configuration. GTM Engineering takes a code-first approach, building custom solutions that go beyond what platforms offer out of the box. GTM Engineers often have software engineering backgrounds rather than traditional operations backgrounds.
Is GTM Engineering a good career path?
GTM Engineering is one of the fastest-growing roles in the revenue operations space. Demand far outpaces supply, and compensation tends to be higher than traditional RevOps roles due to the technical skills required. It's an excellent career path for developers interested in revenue and business operations.
