Excellent opportunity to join Betsson Group as our new full time CRM Manager - Sportsbook Retention
Betsson Group is seeking a self-driven and detail-oriented CRM expert with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM and sports enthusiasts.
In this role you are accountable for the successful end-to-end delivery of below the line (BTL) Sportsbook retention campaigns and communications across a variety of the group’s brands and markets. You will be measured on your ability to impact top-line KPIs; your main objectives are to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value. To be successful in this role, you need a strong understanding of various sports, competitions, and leagues both globally and in Betsson’s key markets, along with a genuine passion for sports to understand what drives and motivates customers.
Customer Communication and Campaigns: Manage and execute hyper-segmented Sportsbook campaigns to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value through personalised interactions with customers.
Project Management: Use JIRA to efficiently manage projects and tasks, and to maintain effective communications with all teams and relevant stakeholders.
Automation and Scalability: Implement automated campaign journeys to increase operational efficiency and enable campaign scalability.
CRM Budget: Utilise advanced prediction modelling to optimise the CRM spend budget. This ensures investment in the right customer segments to drive growth and minimise budget wastage.
Campaign Optimisation: Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions.
Analysis: Ensure that campaign analysis is carried out to determine the ROI, and continually tweak and improve Sportsbook retention lifecycle offers and player communications to maximise profitability.
Process Improvement: Identify opportunities for campaign and process improvement within your team and the broader department, quantify their impact, and drive implementation.
Localisation and Compliance: Optimise CRM plans to be relevant and localised for each market and collaborate with local market teams to understand key sporting events, competitor activity, regulatory requirements, limitations, and local trends.
Cross-Team Collaboration: Work closely with the Support team to optimise campaign customer journeys to reduce contact-drivers.
Stakeholder Reporting: Provide reporting to senior stakeholders on the success of lifecycle activities, demonstrating a deep understanding of what motivates Sportsbook customers.
On-call: In addition to standard working hours, you will also work on a roster along with other Managers and Coordinators to provide afterhours support on any incidents relating to Sportsbook retention campaigns.
At least five years’ experience in a CRM Manager role in the iGaming industry.
Experience from working in a multi-brand and multi-jurisdiction environment.
Good understanding of player segmentation, player bonuses and incentives.
Excellent ability to interpret CRM data and derive actionable insights.
Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush.
Strong understanding of various sports, competitions, and leagues both globally and in Betsson’s key markets, along with a genuine passion for sports to understand what drives and motivates customers.
Great project management skills, enabling you to handle multiple campaigns and tasks concurrently.
Results-driven and customer-focused mindset.
Excellent written and verbal communication skills in English.
Much like a rollercoaster, life at Betsson Group is fast-paced, full of twists and turns, and always exciting. With more than 2,800 colleagues representing over 75 nationalities across a global network of offices - including 1,500 at our operational headquarters in Malta - every day brings new challenges and opportunities to grow. It may not be for the faint-hearted, but if you thrive on innovation, enjoy pushing boundaries and want to be part of a diverse, international team, then you’ll fit right in at Betsson.
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Betsson Group operates an affiliate marketing program for online gambling, allowing partners to earn commissions by promoting their sportsbooks and online casinos. The company serves the iGaming industry, targeting both recreational and professional bettors globally through their affiliate network.
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