Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
At Snap, we’re reinventing the way people experience the world through augmented reality. Our AR Spectacles push the boundaries of innovation, integrating cutting-edge optical, mechanical, and software technologies to deliver immersive experiences. We are seeking a Head of Go-to-Market Operations to lead the end-to-end launch planning and execution for Spectacles Augmented Reality devices globally.
As the Head of GTM Operations, you will be responsible for leading all product go-to-market planning, launch readiness initiatives, and post-launch planning for Spectacles. You will be the central point of coordination, working closely with cross-functional teams including Marketing, Communications, Operations, Product Management, Sales, and Leadership to define, align, and execute the global launch strategy. This role requires strong strategic planning, operational excellence, and the ability to drive alignment and execution across a wide array of internal and external partners to ensure a successful product introduction and sustained market performance.
Go-to-Market Strategy & Planning: Lead the development and execution of the end-to-end global GTM strategy and launch plan for new Spectacles products, ensuring alignment with product and business objectives.
Launch Readiness: Own all cross-functional launch readiness initiatives, including defining and tracking key milestones, ensuring all teams (e.g., product, comms, ops, marketing, legal, finance) are prepared for product introduction.
Cross-Functional Leadership: Collaborate extensively with Marketing, Communications, Operations, Product, Finance, and Legal to define the launch narrative, channel strategy, inventory allocation, pricing, and lifecycle management.
Demand Generation & Sell-Out: Act as the key liaison between Product, Operations, and Partnership teams (Retail, E-commerce, Telco, etc.) to drive demand generation strategies and ensure efficient sell-through post-launch.
Market & SKU Management: Define and manage the global SKU strategy, market segmentation, and initial inventory split to optimize launch performance and market penetration.
Launch Execution: Manage the execution of the launch plan, proactively identifying risks, resolving critical issues, and providing clear, timely updates to leadership and stakeholders.
Post-Launch Planning: Define and oversee post-launch operational plans, including sustained marketing campaigns, inventory replenishment, and performance monitoring.
Performance Analysis: Define and track key launch metrics (e.g., demand, sales, inventory, market share) and use data to drive continuous improvement for future GTM strategies.
Communication: Provide written and verbal updates to the team and executive leadership on GTM progress, status, risks, and performance.
Travel: Travel to regional markets and key partner locations as necessary to oversee launch activities, conduct market analysis, and align partner teams.
Deep understanding of the full product lifecycle and the complexities of launching consumer electronics products globally.
Proven ability to build and lead a comprehensive, multi-channel GTM strategy.
Exceptional cross-functional leadership and communication skills, with the ability to influence and align executive-level stakeholders.
Strong analytical skills with a data-driven approach to market planning, SKU management, and sales performance.
Experience managing complex external partnerships (e.g., retail, carriers) to drive sales and market adoption.
Expertise in managing a dynamic, fast-paced launch environment with competing priorities and tight deadlines.
7+ years of post-Bachelor’s in Business, Marketing, Operations experience in Product Go-to-Market, Operations, or Program Management for a global consumer electronics or hardware product; or Master’s degree +6 years of post-grad experience; or PhD in a relevant technical field +3 years of post-grad experience.
Proven experience leading successful, large-scale global product launches.
Ability to travel domestically and internationally as required, expected travel up to 30%.
MBA or advanced degree.
Experience in the Augmented Reality, Wearables, or a similar emerging technology space.
Familiarity with sales channels, demand planning, and supply chain logistics in a global hardware context.
Proficiency in tools used for project management and sales/demand forecasting.
This position is eligible for equity in the form of RSUs. Zone A (CA, WA, NYC): Base salary range $190,000-$284,000 annually. Zone B: Base salary range $181,000-$270,000 annually. Zone C: Base salary range $162,000-$241,000 annually.
Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
Opens in a new tab
Lensa is a photography and videography equipment rental company operating in Indonesia (Bandung, Bali, and Jakarta). They rent cameras, lenses, lighting, and accessories including DSLRs, camcorders, tripods, and filters to photographers, videographers, and content creators.
Visit website$190,000 – $284,000
Base + Bonus · RSUs
