Fluidra is looking for a Director of Product Marketing to join our team in Atlanta, GA.
The Director of Product Marketing for the Consumer BU plays a critical strategic role in driving growth and profitability across the NAM Consumer portfolio (e.g. Automatic Pool Cleaners, Sanitizers, Slides), which spans true omnichannel distribution – including but not limited to online, specialty retail, distributors, buying groups, and home centers. Working with iconic consumer brands like Polaris®, this leader will champion the strategy to accelerate growth across categories. The DPM-CU is accountable for managing a sizeable business by understanding end-user needs, monitoring market and competitive dynamics, and identifying future pipeline opportunities to accelerate growth. Key responsibilities include P&L management, setting strategic business priorities, optimizing the product portfolio and annual assortment for profitability and simplicity, defining product roadmaps, and leading commercialization efforts from concept to launch. The role also leads financial and pricing assessments, guides market research, coordinates with factories, influences brand-building activities, and develops strategic vendor partnerships to secure future innovation. Working closely with Global Product Development, Engineering, Sales, and Marketing, this highly influential position ensures delivery of solutions that achieve revenue, consumer, and customer satisfaction goals while advancing the company’s overall vision and growth. Additionally, you will:
Build organizational capability through coaching, mentoring, and development of the team. Drive recruitment, mentoring, and performance management initiatives while inspiring team to exceed expectations
Translate NAM strategies into an actionable Consumer BU strategic plan based on market and consumer insights.
Ensure a competitive, profitable product range each year based on consumer insights, customer requirements, competitor mapping, and sound business management principles. Ensure product range reflects brand and customer parameters.
Manage P&L in partnership with Finance and SVP/GM
Create and maintain a 5-year product roadmap that addresses unmet/underserved consumer and business needs
Analyze sales, market share, pricing, cost, and profitability data to identify trends and guide tactical decisions. Set pricing strategies and manage costs to achieve revenue and margin goals.
Be the consumer and product expert within the organization; build “claims excellence” capabilities to provide consumers with “reasons to buy” and points of differentiation vs. competitive offerings that can be leveraged by Marketing & Sales.
Coordinate all aspects of new product launches – timely communication, pricing, specifications, forecasting, go-to-market strategy and online presence.
Initiate consumer research and/or analyses to close gaps and inform future activities. Manage overall assortment and product lifecycle, including phase in/out timing and product/platform rationalization decisions.
Partner with Program Management in the execution of the product roadmap to ensure it is in adherence with the internal stage gate process; also partner with Global Product Management regarding decisions on global platforms, models, features, specifications, etc.
Ensure training for sales organizations and coordinate samples and other relevant materials to ensure the successful selling of assigned products.
Actively participate in customer meetings, serving as the product and consumer expert engaged with buyers at key accounts—leading line reviews, supporting initiatives, and aligning closely with Sales to drive results.
Minimum of 12+ years of progressive experience in business management, product development, or product management.
Holistic P&L management experience.
Track record of success growing sales and/or market share
Proven experience leading high-performing teams
Strong leadership skills with a proven ability to mentor and develop teams, drive change, build trust, instill confidence, engage and inspire others, work collaboratively, and influence professional relationships throughout the organization, regardless of level.
Demonstrated ability to think strategically and make sound decisions grounded in thorough research and analysis.
Ability to work independently with a pronounced consumer focus
Demonstrated understanding of change as an important tool to reach improved competitiveness.
Demonstrated visionary profile with a strong sense of curiosity and ambition.
Ability to work with detail, accuracy and discipline.
Demonstrated understanding of market positioning both from a financial and product standpoint.
Excellent communication and presentation skills, including the ability to simplify and communicate complex topics to internal and external stakeholders.
Strong planning and organizational skills, as well as a demonstrated ability to manage multiple tasks and priorities simultaneously in a fast-paced work environment.
Innovative and open-minded, along with a willingness to continually learn and search for ideas and opportunities to further develop the product groups.
Ability to travel 25-40%, both domestically and internationally.
Bachelor’s Degree in Business, Engineering or related field (Master’s degree desired)
An exciting opportunity to dive in and begin your career with a company that offers a competitive total rewards package that includes:
9/80 work week schedule (EVERY OTHER FRIDAY OFF!)
Paid vacation
11 paid Holidays
Full range of health benefits including medical, dental & vision, short & long-term disability
401(K) matching (100% of first 3% contributed, 50% of the next 2%)
Health and wellness programs / gym reimbursement
Educational assistance up to $7,000 per year
Company sponsored FUN events!
Generous product discounts
Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential, commercial and wellness pool markets, globally. The company operates in over 45 countries, has over 7,000 employees and owns a portfolio of some of the industry’s most recognized and trusted brands: Polaris®, Jandy®, CMP®, S.R. Smith®, and Zodiac®. We also sell products under the Cover‐Pools®, iAquaLink®, Grand Effects®, Del® and Nature2® names. With these combined resources we’re able accelerate innovation in critical areas like energy-efficiency, robotics and the Internet of Things.
Our focus is on creating the perfect pool and wellness experience responsibly. We take our mission to heart, and our employees embody these guiding principles in everything we do: passion for success, honesty & trust, customer collaboration, teamwork and inclusion, learn and adapt, excellence and innovation.
Don't meet every single requirement listed? At Fluidra, we thrive on building an inclusive workspace, so if you are excited about this role and your past experience doesn't align perfectly, we encourage you to apply anyways! You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any legally protected characteristic.
Expected salary range is $170,000 - $190,000. Fluidra offers a comprehensive total rewards / benefits program that includes base salary, annual bonus based on performance of individual and company objectives, competitive 401K matching, paid vacation and sick time, full range of health benefits, educational assistance, etc. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and location. Your recruiter will provide additional details on our compensation and total rewards program.
Opens in a new tab
$170,000 – $190,000
Base + Bonus
