GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.
The Director of GTM Operations is responsible for designing, rebuilding, and scaling the marketing and GTM operating backbone at GeneDx. This role owns the systems, data models, governance, and performance measurement that connect marketing activity to pipeline, revenue, and business outcomes.
Reporting to the VP of Operations & Engagement, this leader serves as the single accountable owner of marketing’s operational infrastructure, with responsibility for establishing consistency, data integrity, and decision-grade measurement across a complex and evolving tech stack. The role partners closely with Marketing, Sales, Finance, Analytics, and Business Operations & Enablement to ensure GeneDx’s GTM motion is measurable, auditable, and trusted, while remaining clearly accountable for tooling, data models, attribution, and performance truth.
This role blends strategic GTM architecture with hands-on execution. Success requires deep experience rebuilding marketing and revenue operations in complex environments, comfort navigating ownership and access constraints, and the ability to influence senior stakeholders while leading foundational system and measurement change.
Own and rebuild the end-to-end marketing operations function, including GTM systems, data architecture, campaign taxonomy, and a unified attribution and performance measurement framework that credibly ties marketing activity to pipeline and revenue.
Serve as the primary owner of marketing systems and infrastructure, including Salesforce GTM workflows, object models, and swim lanes, ensuring clarity of ownership, governance, and scalability across a shared enterprise instance
Navigate and resolve access, ownership, and governance constraints across systems and data, partnering with IT, Engineering, and Analytics to establish clear operating models and decision rights
Define and maintain the data models, workflows, and handoffs that connect marketing activity to pipeline, forecasting, and revenue reporting
Establish and own the operational and reporting cadence for marketing performance, including data refresh cycles, attribution reporting, forecasting inputs, and post-campaign analysis, ensuring outputs are trusted, repeatable, and decision-ready at the executive level
Partner with Marketing leadership to translate GTM strategy into scalable systems, data models, and operational workflows, ensuring consistency across tools and reporting layers
Own marketing data quality, integrity, and governance, including definitions, taxonomy, documentation, and change management
Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned
Provide executive-ready visibility into marketing and GTM performance by delivering clear, actionable reporting and insights
Partner with Finance to support budget governance, planning inputs, and performance measurement, ensuring alignment between spend, pipeline, and outcomes
Proactively assess gaps and failure points across systems, data, and processes, and lead prioritization, remediation, and rebuild efforts to support GeneDx’s evolving GTM strategy
Collaborate closely with Business Operations & Enablement to support adoption of operational systems, while maintaining clear ownership of tooling, data integrity, and performance measurement
Bachelor’s degree in Marketing, Business, Analytics, or a related field required
Master’s degree preferred but not required
8–12 years of experience in marketing operations, revenue operations, or GTM operations roles
3–5 years of people management experience
Deep hands-on experience with Salesforce and marketing automation platforms in complex B2B environments
Experience supporting multi-channel GTM motions including demand generation, ABM, lifecycle, and field sales
Proven track record operating in high-growth, complex, or regulated environments preferred (healthcare, diagnostics, life sciences a plus)
Strong systems thinker with the ability to design scalable GTM processes
Excellent stakeholder management and cross-functional influence skills
High comfort with ambiguity and evolving organizational structures
Strong analytical skills with the ability to translate data into executive-level insight
Operational rigor paired with pragmatic execution
Clear, concise communicator with both technical and non-technical audiences
Salesforce Administrator certification preferred but not required
Relevant marketing operations or analytics certifications a plus
#LI-REMOTE
Pay Transparency, Budgeted Range
$190,000—$215,000 USD
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Science - Minded, Patient - Focused.
At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.
Experts in what matters most.
With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.
SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.
From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:
High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.
Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.
Learn more About Us here.
At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a job—you're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by:
Be bold in our vision & brave in our execution.
Communicate directly, with empathy.
Do what we say we're going to do.
Be adaptable to change.
Operate with a bias for action.
Paid Time Off (PTO)
Health, Dental, Vision and Life insurance
401k Retirement Savings Plan
Employee Discounts
Voluntary benefits
All privacy policy information can be found here.
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GeneDx provides advanced genetic testing and genomic sequencing for rare and complex diseases. Their platform is widely used by genetic and pediatric providers to deliver precise diagnoses efficiently. The company serves healthcare professionals seeking comprehensive genomic analysis for diagnostic purposes.
Visit website$190,000 – $215,000
