Marathon Talent is seeking a dynamic and strategic Demand Generation / Marketing Operations Specialist to join our innovative team in the Financial Services industry. This role is essential in driving our marketing initiatives and enhancing the performance of our demand generation strategies. The ideal candidate will take the lead in orchestrating marketing campaigns that resonate with our target audience, ensuring that every communication reflects our brand identity and values. As a pivotal member of our marketing department, you will be responsible for analyzing market trends and customer data to craft effective campaigns aimed at lead generation, nurturing, and conversion. You will leverage data insights to optimize marketing programs, ensuring that our efforts are aligned with business objectives and deliver measurable results. Collaborating with cross-functional teams, you will contribute to refining our marketing processes and technologies, making this role perfect for someone who is both analytical and creatively inclined. Additionally, your expertise will support our goal of utilizing cutting-edge marketing automation tools and platforms to enhance operational efficiency, streamlining our marketing efforts while continuously improving engagement rates. If you are passionate about driving growth through innovative marketing solutions and have a proven track record in demand generation, we encourage you to apply and contribute to our mission dedicated to excellence in financial services.
Develop and execute integrated demand generation campaigns to drive awareness and customer acquisition.
Manage marketing automation tools and platforms to optimize campaign performance and streamline processes.
Analyze campaign performance metrics and provide insights to improve future marketing strategies.
Collaborate with Sales, Product, and Customer Success teams to align marketing initiatives with business objectives.
Conduct market research to identify trends, customer needs, and competitive landscape.
Create and manage lead nurturing workflows to engage prospects and enhance conversion rates.
Prepare regular reports on marketing performance and present findings to key stakeholders.
Bachelor's degree in Marketing, Business, or a related field.
3+ years of experience in demand generation or marketing operations within the financial services sector.
Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot).
Strong analytical skills with experience in data analysis and performance metrics.
Excellent project management skills with the ability to handle multiple initiatives simultaneously.
Creative thinker with a results-oriented mindset.
Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
Healthcare coverage
30-day Christmas Bonus
Savings Program
Dental Coverage
Flexible Scheduling.
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