At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience.
—Be visionary, strategic, and open to innovation
—Work in service of our users, always improving and pushing higher
—Take responsibility with bold decision-making and bias for action
—Be trusting and collaborative while empowering others
—Never stop learning and iterate fast
—Share ideas and practice enthusiasm and joy
—Empathetic, inquisitive, practical
At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join our Growth Marketing team and focus on executing high-impact B2C CRM campaigns that drive user engagement, retention, and monetization across our global app and web user base.
This role combines hands-on campaign execution with strategic collaboration across multiple teams at Goodnotes. You will contribute to campaign planning, experiment design (including A/B testing), and post-campaign analysis, ensuring CRM initiatives are both operationally excellent and strategically impactful within a fast-paced app product environment.
We are looking for a CRM Specialist with strong hands-on experience in B2C CRM platforms (including Braze) to execute lifecycle and promotional campaigns across multiple channels. You will work closely with product marketing, growth, design, and analytics teams to ensure high-quality and timely campaign delivery.
Execute end-to-end B2C CRM campaigns across multi-channels (email, push, in-app message, etc.)
Set up user journeys and build experiments based on strategic audience segments with behavioral, lifecycle, and subscription data
Monitor campaign performance and support reporting with clear insights and recommendations
Ensure operational excellence in campaign setup, QA processes, and deployment timelines
Collaborate with product, growth, and analytics teams to translate business requirements into executable CRM campaigns
Minimum 3 years of hands-on experience in B2C CRM campaign execution using CRM/automation platform - Braze experience is required
Experience working on app products
Strong understanding of segmentation logic, and personalization strategies
Strong attention to detail and structured QA mindset
Solid experience setting up experiments and analyzing CRM performance metrics (deliverability, open rate, CTR, conversion, etc.)
Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed.
An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
A role-specific call to discuss your background and skillset for this role more in detail
A call with your hiring manager to discuss your CRM experience as well as do a live exercise. This is the person who will be managing you day to day, working on your growth and development with you, as well as support you throughout your career at Goodnotes
A meet-the-team call with 2 or 3 Goodpeople you’d be working closely with at Goodnotes
An AI Literacy interview to gauge your understanding and use of AI tools
Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
Sponsored visits to our Hong Kong or London office every 2 years
Company-wide annual offsite
Flexible working hours and location
Medical insurance for you and your dependents
Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records.
By submitting your application, you acknowledge that you have read and understood our Candidate Privacy Notice, which provides important information about the data we collect during the application process. You can find it here.
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Goodnotes is a digital note-taking application that enables users to write, annotate, and organize notes on digital devices. It serves students, professionals, and creative individuals who prefer digital paper-based note-taking with handwriting recognition and organization features.
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