Senior Marketing Technology Operations Analyst

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Position Purpose:

The Senior Analyst of Marketing Technology Optimization serves as a cross-functional partner to execute on enabling launch of content management systems across marketing and operational teams. This role is responsible for translating complex business requirements and brand standards into scalable technology solutions and actionable objectives, and operates at the intersection of people, process and technology. This is accomplished by balancing strong knowledge of technology with ongoing user support including training, new user onboarding, and governance, to ensure that user base is equipped to work faster, smarter, and more effectively.

Key Responsibilities:

• 10% Knowledge of Marketing Operations - Remains knowledgeable on Marketing Technology systems and capabilities, and trends in Marketing Operations

• 20% On-Going Support for Systems - Provide on-going support for systems that enable marketing project execution by developing and delivering training, new associate on-boarding, and governance of implementations to ensure configurations and data stay "clean"

• 20% Optimizes Processes - Use data and insights to optimize processes and support through areas such as automation, incremental enhancements to system configurations, process improvement and modifications to training programs to drive operational efficiencies

• 10% Partner with Third-Parties - Partner with third party software providers to understand and influence their capabilities roadmap

• 20% Partnership - Partner with Marketing Technology product management, Brand Marketing account services, creative, program management office (PMO), and other cross functional partners to understand processes and system requirements to enable marketing project execution and technology services

• 20% Requirement Gathering - Based on PMO center-of-excellence processes and ways of working and requirements gathered, configure technology, on-board users, and thoughtfully roll-out solutions that enable marketing project execution and processes

Direct Manager/Direct Reports:

• This position typically reports to Manager/Sr Manager Marketing Operations

• This position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.

• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Previous experience in traditional and/or digital marketing, marketing operations, or optimizing marketing technology operations

• Self-motivated and able to work independently and collaboratively within/across cross-functional team(s); able to lead and deliver projects with little direction

• Strong problem-solving skills with the ability to manage ambiguity in fast paced environments

• Ability to communicate complex topics to manager and senior leadership

• Experience with Marketing Technology and Content Management systems and ways of working including but not limited to digital asset management, dynamically assembled creative/content, campaign and offer management, marketing workflow management, and agile marketing

• Proven experience collaborating with cross-functional teams to translate business requirements into technical requirements

• Demonstrated ability to map end-to-end marketing workflows and identify opportunities for automation, bottle-neck removal, or friction reduction

• Proficiency in identifying platform analytics or user feedback loops to utilize data-driven decision making for process improvements

• Experience leading the rollout of new technologies or global process shifts, ensuring high adoption rates through structured communication, training plans, and user support

• Deep familiarity with core marketing ecosystem technologies (e.g. AEM, Express, Workfront, etc.) and implementation experience for large scale technology

• Excellent verbal and written communication skills and an ability to prepare clean and concise leadership-ready documents

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 4

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented

• Collaborates

• Drives Engagement

• Communicates Effectively

• Customer Focus

• Drives Results

• Manages Conflict