Sales
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
This team, alongside dealers, engages closely with customers to create, customize and adapt solutions to meet their needs by leveraging the extensive range of offerings available today across products and services, digital and technology, rental and used, and financing.
The division is regionally focused on Africa, the Middle East, Eurasia, Asia (excluding Japan), and Latin America (LATAM) and organized into three functional areas: Customer Facing, Customer Solutions and Business Enablers.
This role is part of the Customer Solutions team focused on designing and delivering solutions in the areas of product, services and technology. The role will:
Support Field Teams, Dealers & Customer with deep Product and Services expertise.
Focus Product, Services & Technology development on solving customer problems at the segment and site level.
Drive proactive Technology Adoption and Product & Services health management leveraging data insights from connected field population.
The Manager of Sales Enablement is a strategic leader responsible for transforming our sales organization from product‑focused selling to true customer problem‑solving partners. This role designs, delivers, and scales a modern enablement ecosystem that equips our sales teams to deeply understand customer challenges, engage with industry‑specific insight, and position our solutions in the context of meaningful business outcomes.
This leader will guide the evolution from traditional feature‑based training to a dynamic, continuous enablement program driven by scenario‑based learning, industry playbooks, AI‑powered coaching, and microlearning masterclass series. The ideal candidate is a storyteller, strategist, and educator with a passion for empowering sales teams to deliver measurable impact for customers.
Lead the shift from product/application training toward outcome‑focused, customer‑centric sales enablement.
Equip reps to diagnose customer challenges such as productivity gaps, cost leakage, downtime, compliance, safety, and operational inefficiencies.
Build frameworks that help teams articulate why customers should care and what KPIs or business outcomes are affected.
Create tailored playbooks for key industries including Quarry, Civil Construction, Agriculture, and Mining Contractors.
Define industry challenges, with clear persona segmentation and specific KPIs
Train reps to position product capabilities through the lens of these challenges.
Build and manage masterclass micro‑learning series
Deliver continuous enablement via:
Scenario‑based microlearning simulations
Real customer case studies
AI‑powered sales coaching
Deal intelligence reviews
Win‑loss learning loops
Digital tools and content for in-field discussions
Partner with Sales Leadership to identify skill gaps and high‑value learning opportunities.
Enable reps to deliver scenario‑driven demos tied to customer KPIs rather than product walkthroughs.
Ensure enablement aligns with pipeline quality, deal velocity, and customer success outcomes.
Own end‑to‑end enablement program management including content creation, delivery, measurement, and optimization.
Facilitate cross-functional alignment with Product, Marketing, Customer Success, and Field teams.
Measure and report on enablement effectiveness and its influence on sales performance.
Proven experience in Sales Enablement, Sales Leadership, Learning & Development, or similar role.
Demonstrated ability to create customer‑centric enablement experiences.
Strong understanding of value‑based selling, discovery frameworks, and outcome‑based messaging.
Exceptional facilitation and communication skills.
Ability to translate complex information into simple, actionable programs.
Experience in building scalable enablement programs and frameworks.
Fluent in spoken and written English
Above-average commitment and willingness to travel (at least 50% of the time)
Experience in heavy equipment, construction, agriculture, mining, or industrial sectors.
Knowledge of operations, fleet management, or field service workflows.
Familiarity with AI‑enabled coaching tools, win‑loss analysis, and competency frameworks.
Program management certifications or instructional design experience.
Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides day one benefits along with the potential of a variable bonus. Additional benefits include paid annual leave, flexi leave, medical and insurance. (prorated based upon hire date).
Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of Singapore which can be found through our employment website at www.caterpillar.com/careers.
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
March 11, 2026 - March 17, 2026
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
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