Marketing Operations Manager, PEOPLE App
About The Position | Major goals and objectives and location requirements
People Inc. is seeking an enthusiastic and detail-oriented Marketing Operations guru to support Marketing team campaigns and initiatives for the PEOPLE App, one of the company’s flagship mobile experiences. Reporting to the Head of Acquisition, this role is responsible for keeping projects and workflows organized and moving efficiently.
Through cross-functional coordination, you’ll manage day-to-day tasks across marketers, designers, and various team leads ensuring all stakeholders have the clarity and support they need to execute high quality campaigns on time and at scale. Your role is hands-on and essential to keeping the marketing engine running smoothly and delivering measurable impact.
This highly collaborative, execution-focused role is ideal for someone with 3–5 years of experience who loves to build out marketing processes and gets excited to see campaigns go-to-market.
Act as the project manager for all marketing launches, partnerships and events working with the Head of Acquisition on timelines, dependencies, and lead cross-functional coordination to keep campaigns on track.
Oversee project management tools, marketing calendars and timelines.
Partner with Marketing, CRM, Editorial, Programming, Social and Sales to plan out marketing initiatives.
Track milestones and ensure deliverables hit deadlines across campaigns & launches.
Coordinate briefs, drive project kick off meetings and conduct post-mortems to keep teams aligned.
Create structure and reporting around campaign progress, deliverables and dependencies.
Support communications and coordination across internal teams and external vendors.
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team | The Team and/or Brand.
The PEOPLE App delivers the best of PEOPLE in one seamless destination–from trusted reporting and exclusive storytelling, to interactive and immersive experiences. We’re expanding how audiences can engage, whether they’re coming for breaking news, browsing the feed, diving into long-form storytelling, or spending time with our games.
About The Positions Contributions:
Weight % Accountabilities, Actions and Expected Measurable Results
40% - Campaign & Launch Project Management:
Own end-to-end project management for marketing launches, partnerships, and events; Build and manage timelines, dependencies, and cross-functional workstreams; Ensure all deliverables are completed on time and at quality standards; Identify and resolve risks or bottlenecks proactively
25% - Cross-Functional Coordination & Communication:
Partner with Marketing, CRM, Editorial, Programming, Social, and Sales to align priorities; Lead kickoffs, status updates, and post-mortems; Manage stakeholder expectations across a distributed organization; Serve as the connective tissue ensuring clarity up, down, and across teams
20% - Workflow & Process Optimization:
Oversee and improve project management tools (Airtable, Jira, calendars); Introduce and document new processes to improve efficiency; Create standardized briefs and workflows to streamline execution; Identify opportunities to reduce friction and improve campaign velocity
15% - Reporting, Tracking & Operational Visibility:
Track campaign milestones and progress against timelines; Create reporting structures around deliverables and dependencies; Maintain marketing calendars and documentation; Support post-launch recaps and operational analysis
The Role’s Minimum Qualifications and Job Requirements:
Education:
Bachelor’s degree, or equivalent education and experience.
Experience:
3–5 years of experience in operations within digital marketing, apps, media or subscription marketing organizations
Ability to manage multiple projects and workstreams simultaneously.
A clear, confident communicator — you're great at keeping things on track and making sure the right people deliver the right things, on time
Experience collaborating with multiple stakeholders including design, editorial, social and marketing leads; comfortable managing timelines and expectations up, down, and sideways in a cross-functional, distributed org
Comfortable building new processes and introducing workflow improvements.
Familiarity with app KPIs (e.g., DAU, retention, push performance) or experience supporting app-related marketing efforts
Bonus: Love of PEOPLE, pop-culture aficionado, socially native, and experience working in media
Specific Knowledge, Skills, Certifications and Abilities:
Familiarity with project management tools (e.g., Airtable, Jira)
Comfortable building out systems and improving workflows
% Travel Required (Approximate): 0-5%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Salary: New York: $80,000.00 - $95,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#
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$80,000 – $95,000
Base + Bonus
