The Digital Marketing Operations Manager will be responsible for designing and executing automated and ad-hoc campaigns, primarily using email marketing and involving some mobile marketing.
Working under the guidance of the Manager, Marketing Automation, this role supports and
maintains efficient operations across Fidelity’s marketing automation and sales enablement platforms, in addition to other initiatives, such as the automated production of fund performance materials.
The ideal candidate will also have expertise in building and optimizing landing pages with
integrated forms, developing and managing campaign workflows, and conducting analytics and reporting across various distribution lines. The objectives are to acquire and convert leads, drive sales, mitigate redemptions, and successfully promote awareness of Fidelity’s brands, products, and services.
Marketing automation and sales enablement support
Timely and accurate execution of email marketing campaigns in marketing automation platforms, such as Marketo.
Publishing and maintenance of sales enablement material in Seismic.
Ideation and execution of new email and lead generation campaigns to support AUM growth and sales.
Collaborate with other teams to build and improve lead generation and nurture campaigns.
Support and evolve marketing automation campaigns for various distribution channels.
Build and maintain landing pages with integrated forms to support lead generation and campaign goals.
Collaborate with cross-functional teams to design and optimize lead generation and nurture workflows.
Knowledge and adherence to company and regulatory policies/regulations around data, consent, and privacy.
Database maintenance, content production and campaign execution
Support the on-time and efficient delivery of performance materials (MarketPulse, FundPulse, FactSheets, Quarterly Fund Review, Performance Updates).
Established customer journeys reviewed monthly - Campaign KPIs.
Contribute to resource efficiency by streamlining campaign operations and content updates.
Marketing effectiveness, measurement, and reporting
Plan, execute, and measure experiments and conversion tests.
Quarterly campaign reporting.
Continuous campaign effectiveness improvement as demonstrated by KPIs.
Optimizing marketing automation programs for maximum performance aligned to goals.
Effective communication of campaign business impact to stakeholders.
Decrease in Product and Marketing resources required to keep materials up to date.
Conduct research to aid others in continual optimization through A/B and multivariate testing.
Assist in the development of regular reporting on campaign performance and help with conducting postmortem analysis.
Automation, A.I. and digital subject matter expert
Participation and membership on project teams related to digital marketing initiatives.
Produce documentation, process maps, and reports to support marketing operations.
Conducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing market-leading tactics.
Campaign design and operations
Partner with others in Marketing, Sales, Emerging distribution channels, Finance and IS to create targeted email campaigns.
Monitor and adjust automation campaigns to improve KPIs and business impact.
Ideate, plan, and implement new campaigns to support departmental/corporate targets.
Manage audience segmentation and data quality to ensure campaign precision and effectiveness.
Developing and documenting marketing automation job aides and best practices including list management, optimization, data quality, data hygiene and troubleshooting.
University degree or equivalent work experience.
5+ years of digital marketing operations, automation or production management experience.
Understanding of marketing automation and CRMs (e.g., Marketo, Salesforce).
Developing and documenting marketing automation job aides and best practices including list management, optimization, data quality, data hygiene and troubleshooting.
3-5 years of experience in the Mutual Fund/Financial Services industry.
Experience in document and content production technology (e.g., Adobe Creative Suite)
Experience with database management and content production. PMP/Marketo Certification.
Creative thinking with a passion for growth and performance marketing.
Excellent communication skills, both written and verbal, are required.
The ability to multi-task and manage multiple ongoing projects.
Project management, organizational abilities, and strong analytical skills essential.
Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment.
Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.
Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca.
No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.
Why Work at Fidelity?
• Canada's Top 100 Employers o Greater Toronto's Top Employers o Canada's Top Family-Friendly Employers o Canada's Top Employers for Young People
• Great Place To Work® Certified o Best Workplaces for Inclusion o Best Workplaces for Mental Wellness o Best Workplaces for Today's Youth o Best Workplaces for Women o Best Workplaces in Financial Services & Insurance o Best Workplaces in Ontario o Best Workplaces with Most Trusted Executive Teams
• LinkedIn Top Companies in Canada
• Human Resource Director (HRD) - Best Place To Work o HRD - 5-Star Benefit Program o HRD - 5-Star Diversity & Inclusion Employer
Designations • Canadian Compassionate Companies – Certified • Benefits Canada's Workplace Benefits Award - Future of Work Strategy • TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting • Canadian HR Reporter's Most Innovative HR Team
Opens in a new tab
