RainFocus, one of the most innovative software companies in the heart of Utah's Silicon Slopes, is in search of an exceptional Director, Sales Enablement.
RainFocus is a leading enterprise event marketing platform powering some of the world’s largest and most sophisticated experiences. Our customers range from global enterprises running Tier 1 conferences to fast-growing organizations executing field marketing, webinars, sales activation, and marketing activation programs.
As RainFocus expands beyond our original enterprise core into new offerings and verticals, we are building a more structured, scalable revenue engine. This role is central to that transformation.
RainFocus is hiring a Director of Sales Enablement to help architect and operationalize our next phase of growth.
Reporting directly to EVP of Sales, this leader will be responsible for designing and executing the enablement strategy that drives predictable revenue across multiple products, use cases, and customer segments.
This is not a traditional “training” role. You will own revenue productivity, translating product strategy into field execution, building repeatable sales motions, enabling expansion within existing accounts, and aligning Sales with Marketing, Product, and Customer Success around a unified go-to-market model.
- You will play a critical role in helping RainFocus:
- Scale beyond a limited ideal customer profile
- Successfully expand into adjacent verticals
- Drive account expansion through structured use case selling
- Increase Net Revenue Retention
- Standardize deal execution across Enterprise, Modules, and Base offerings
- Improve forecasting accuracy and pipeline quality
- Accelerate Sales Director ongoing performance
Go-To-Market Enablement
Design and operationalize enablement for RainFocus’s multi-product platform:
Enterprise (Tier 1 Conferences)
Modules (Tier 2 Conferences)
Base (Conference, Field Marketing, Webinar, Sales Activation, Marketing Activation)
Build clear sales motions for each use case, including qualification criteria, discovery frameworks, and next best actions
Working closely with product marketing, deploy playbooks that translate product capabilities into customer outcomes
Account Expansion & Revenue Growth
Partner with Sales and Customer Success to build a structured account review and expansion framework
Enable sellers to identify whitespace across use cases within existing accounts
Support adoption of account-based selling strategies
Develop tools and processes that improve expansion forecasting and pipeline creation
Sales Process & Execution Excellence
Standardize opportunity management using Miller Heiman Blue Sheets, MEDDIC (or equivalent)
Improve pipeline hygiene, deal inspection, and close plans
Build executive level deal support frameworks
Drive consistency in how opportunities are qualified, advanced, and closed
Improve Closed Won/Closed Lost deal analysis
Rep Productivity & Performance
Execute sales certification programs at the direction of SVP, Strategic Growth
Devise strategies to reduce days in sales stage
Work with EVP, Sales to run weekly sales scrum and summarize trends for ELT
Partner with Sales VPs and Product Marketing to identify skill gaps and design targeted enablement interventions
Host and coordinate weekly Continuous Sales Training
Work closely with sales and marketing operations for the rollout of new sales technologies, content, and training across departments, ensuring a smooth, phased transition with minimal disruption to the sales team's daily operations.
Strong knowledge of Gong, Highspot and Clay is required
Work closely with Vice President of AI & Platforms to build a world class internal Agentic AI framework
Summarize discovery call trends
Extract blue sheet fields
Draft follow up email templates in Gong
Generate account plans
Identify whitespace by product/use case
Cross Functional Alignment
Serve as the connective tissue between Sales, Product, Marketing, and Customer Success
Align field messaging with product roadmaps to ensure it is up to date, certified and consistent across the field
Partner with Product Marketing on internal product launch readiness
Ensure feedback from sales systems informs Group Product Managers and roadmap decisions
Metrics & Operational Rigor
Define and track enablement impact metrics (win rates, NRR, pipeline coverage, deal velocity)
Work with Sales Ops to build dashboards that connect enablement activity to revenue outcomes
Continuously optimize based on data and field feedback
Required
10+ years in Sales Enablement, Revenue Operations, Sales Leadership, or related roles in B2B SaaS
Experience supporting complex, multi-product enterprise sales environments
Proven success driving revenue outcomes through enablement (not just content creation)
Deep understanding of modern sales methodologies (MEDDIC, Miller Heiman/Korn Ferry, Challenger, etc.)
Strong executive presence and ability to influence senior stakeholders
Experience working closely with Product and Product Marketing teams
Highly operational, structured, and metrics driven
Preferred
Experience supporting expansion into new verticals or adjacent markets
Background in enterprise software or marketing technology
Prior experience building enablement functions from scratch or scaling them rapidly
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