The Senior Marketing Automation Specialist is responsible for hands-on execution, optimization, and governance of marketing automation and customer communications within Salesforce Marketing Cloud. This role serves as the technical and operational owner of email, journey orchestration, audience segmentation, and CRM-integrated campaigns, partnering closely with the Senior Manager of Digital Marketing on platform strategy and governance.
Build, deploy, and manage automated emails and customer journeys in Salesforce Marketing Cloud
Manage CRM-integrated campaigns and data flows between Salesforce CRM and Marketing Cloud
Design and maintain complex audience segmentation using Contact Builder and SQL
Execute lifecycle marketing programs including lead nurture, onboarding, retention, and re-engagement
Ensure data integrity, consent management, and regulatory compliance
Monitor, analyze, and optimize campaign and journey performance
Implement personalization, dynamic content, AMPscript, and testing strategies
Support platform enhancements, upgrades, and continuous optimization initiatives
Provide guidance and enablement to marketing team members on SFMC best practices and capabilities
Coordinate with external vendors or agency partners as needed
Bachelor’s degree in marketing, information systems, analytics, or related field preferred.
4-6+ years of hands-on experience in Salesforce Marketing Cloud.
Advanced experience building emails, journeys, automations, and data extensions
Strong knowledge of AMPscript and SQL
Experience working with cross-functional teams (Marketing, Sales, IT, Analytics).
Highly organized, detail-oriented, and comfortable managing multiple automation workflows simultaneously.
Strong analytical skills and experience with marketing data and reporting tools.
Competitive compensation and benefits package:
Medical, dental, vision coverage
Financial Planning
Time Off & Life Balance
Family & Lifestyle
Opportunities for growth and development
Culture that is collaborative, inclusive, fast-paced, people-first
Stable company with strong reputation in the market
Why Join Perry Homes?
At Perry Homes, we’re committed to integrity, excellence, and service—values that guide every customer interaction. Join a team where your work directly contributes to an exceptional homebuying experience and a trusted brand. We’re committed to creating an inclusive workplace where people can do their best work.
***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***
Perry Homes is an Equal Opportunity Employer
Disclaimer: Recruitment Fraud – Any communication regarding job opportunities from our organization will be initiated through official channels only, including our company email domain, @perryhomes.com and verified social media accounts. We advise candidates to exercise caution and refrain from sharing personal or sensitive information with any party claiming to represent our company outside of these channels. We do not at any early stage of recruitment process solicit personal information (e.g., passport and bank account info), financial details, or any form of payment (e.g., application fee). If you receive suspicious communications, encounter job postings that appear fraudulent, or want to confirm any employment postings, please contact hrinfo@perryhomes.com.
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Perry Homes is a residential homebuilder operating across Texas and Florida that constructs new single-family homes in master-planned communities. Founded in 1967, the company serves homebuyers seeking new construction residences in major metropolitan markets including Austin, Dallas-Fort Worth, Houston, San Antonio, Tampa, and Southeast Florida.
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