As part of Base44’s marketing team, you’ll play a key role in engaging users and helping drive the success of our marketing efforts. Email is a powerful communication channel and also a craft. Creating great emails requires understanding users, building the right message, and continuously learning from data to improve performance.
Plan and produce automated email funnels, coding in HTML and CSS, to enhance brand recognition, boost conversion rates, and improve retention
Create email content independently including subject lines, messaging and structure that resonate with users and drive engagement
Collaborate with Product teams to understand new features and releases and translate them into clear product communication for users
Work closely with cross functional teams to design and execute marketing campaigns
Test and improve campaigns by sending emails to smaller groups first, learning from performance and then expanding to larger audiences
Analyze, monitor and optimize key email performance indicators such as open rates, click through rates, delivery rates, unsubscribes and complaint rates using tools like Tableau and pivot tables
Plan and implement email personalization, dynamic content and audience segmentation
Make sure emails are delivered successfully by maintaining sender reputation and following email deliverability best practices
Research and explore new trends, tools and ideas to continuously improve Base44’s email marketing efforts
Execute both scheduled and ad hoc promotional campaigns
Proven hands-on experience in marketing automation or email marketing, including planning, building, and optimizing automated email campaigns and user journeys
Experience working with user notifications across channels (such as email, push, or in-product messages), with an understanding of how to craft timely, relevant communication that drives engagement
AI-native mindset, using AI tools as a natural part of your workflow to ideate faster, optimize campaigns, and uncover insights from data
Motivated to learn, improve and maintain a high standard of work
Strong attention to detail and an analytical approach to projects
Creative thinker capable of delivering out of the box solutions to complex challenges
Team player with excellent interpersonal skills
Strong understanding of email marketing including content creation, segmentation, experimentation and performance analysis
Previous experience with the BRAZE marketing platform is an advantage
Experience working with web development languages such as HTML, CSS or JS, or with tools like Oracle Responsys or SQL is an advantage
We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions.
We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it.
We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.
