Our GTM Enablement team is dedicated to supporting over 2600+ sales and customer success professionals who drive revenue and growth for one of the fastest-growing publicly traded companies in the SaaS industry. As a consistent, real-time, and reliable resource, we empower Sales and CS teams to excel in their roles, grow their skill sets, and advance HubSpot's long-term strategy.
We are seeking a Principal Enablement Partner to support our global Sales Specialist organization. This role is embedded with HubSpot's Sales Specialist team—a global, quota-carrying sales organization that provides specialized expertise across different parts of the HubSpot business, including our new and evolving AI products. Sales Specialists operate as co-sellers and, in some segments, full-cycle sellers who work across SMB/MM/Corp segments, bringing deep product and use-case expertise to accelerate deal cycles, increase ASPs and win rates, and drive multi-hub expansion in upmarket accounts.
As a strategic partner aligned to Sales Specialist leadership, you will build and run the enablement engine for this global, revenue generating, organization—balancing global program delivery with specialist-specific needs, translating GTM strategy into focused enablement that lands effectively with product specialists and drives adoption and behavior change. Your mission is to create an equitable and impactful learning experience that drives performance, growth, and results for Sales Specialists globally across AMER, EMEA, and JAPAC.
Business-aligned to VP Sales Specialization & Innovation (Dave Teplinsky); functionally reporting into GTM Enablement.
Strategic Alignment & Stakeholder Management: Partner closely with Sales Specialist leadership (VP, Director, and regional managers) to align and prioritize key enablement objectives that directly impact specialist performance, co-sell effectiveness, and multi-hub expansion. Manage diverse stakeholders through effective expectation-setting, communication, and collaboration across project lifecycles. Align enablement to specialist KPIs including win rates, ASP growth, multi-hub penetration, and deal-support effectiveness.
Learning Journey Development & Field Integration: Design, iterate, and manage a comprehensive learning roadmap for Sales Specialists and their managers that includes product specialization, co-selling methodology, deal-support workflows, multi-hub sales motions, and ongoing skill development. Embed enablement programs into the Sales Specialist operating system and cadences, ensuring global priorities land effectively while accounting for competing initiatives and field capacity. Equip managers to own team learning, coaching, and reinforcement through toolkits, prep sessions, and clear expectations.
Cross-Functional Collaboration: Collaborate with Global Programs, other Enablement Partners, Instructional Design, PreSales leadership, Product, and Product Marketing to deliver an inclusive, globally aligned enablement experience.
Needs Analysis: Conduct in-depth needs and gap analyses with Sales Specialists and their managers globally to inform program development and identify performance opportunities.
Executive Reporting: Present executive summaries and insights from enablement efforts during quarterly business reviews, showcasing impact and alignment with specialist business objectives including upmarket win rates, ASP growth, and multi-hub penetration.
Data-Driven Insights: Leverage metrics and analytics to measure enablement success, identify improvement opportunities, and optimize Sales Specialist productivity and co-sell effectiveness across segments and regions.
Project Management & Communication: Develop and communicate project plans, strategy, and updates to Sales Specialist leadership and stakeholders. Reinforce relevance of global initiatives for the product specialist context and maintain specialist-specific communication channels.
SME Network Development: Build and maintain a robust network of subject matter experts across Sales Specialists, PreSales (SE/SA/ISE), Product, Product Marketing, and Partner teams to enhance the effectiveness and relevance of enablement learning programs.
Experience: 5+ years in sales, specialist sales, or sales enablement; enablement experience is strongly preferred. Principal-level EP experience or readiness required.
Product Specialist & Co-Sell Acumen: General understanding of product specialization and overlay sales dynamics including end to end sales, co-selling, deal-support workflows, and cross-segment collaboration. Ability to diagnose specialist performance challenges, translate product GTM strategy into actionable enablement, and drive behavior change and adoption.
Global Program Leadership: Proven ability to design and scale global enablement programs that work across regions while allowing for local adaptation. Experience managing global stakeholder groups and driving consistency at scale.
Adaptability: Skilled at managing ambiguity and thriving in evolving, fast-paced environments.
Stakeholder Management: Proficient in managing diverse stakeholders across multiple functions (sales, PreSales, Product, PMM, Partner), including expectation-setting, communication across project lifecycles, and navigating complex cross-functional relationships.
Influential Communicator: Ability to gain buy-in from stakeholders through effective communication, public speaking, executive presence, and strategic influence. Comfort presenting to VP and Director-level leadership.
Strategic Thinking: Capable of understanding stakeholder needs across regions and functions, translating them into a clear, globally aligned enablement strategy that drives specialist effectiveness and business outcomes.
Process Improvement & Innovation: Creative thinker skilled in driving operational excellence, scaling what works, and identifying opportunities for continuous improvement.
Data-Driven Decision Making: Proficient in using analytics to guide strategic planning, measure impact, and advocate for business changes with data and insights from specialist performance metrics (win rates, ASP, multi-hub attach, deal-support effectiveness).
Self-Motivated: Demonstrates initiative and proactivity, driving projects forward with minimal supervision while maintaining alignment with broader organizational goals.
Global Mindset: The ability to effectively manage time zones and collaborate across regions (AMER, EMEA, JAPAC), working seamlessly with global colleagues while understanding regional market dynamics and adapting global programs for local contexts.
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$138,500—$221,600 USD
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Explore more:
HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.
Opens in a new tab
HubSpot is a customer platform providing integrated marketing, sales, customer service, and CRM software designed to help businesses attract, engage, and delight customers. The platform serves companies of all sizes looking to streamline their customer relationship management and revenue operations.
Visit website$138,500 – $221,600
Base + Bonus · RSUs
