SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
OVERVIEW:**
SharkNinja continues to grow rapidly across North America, and this role will play a key part in scaling and executing our CRM program for the Mexican market. The CRM Manager – Mexico will lead the day-to-day operations and optimization of Email and SMS programs that drive engagement, retention, and revenue for our DTC business across the Shark and Ninja brands.
This role owns the local CRM strategy and execution for Mexico, partnering closely with the Mexico team while aligning to the broader North America CRM strategy owned by regional leadership. You will work closely with Mexico-based stakeholders as well as US and Canada CRM partners to ensure programs are locally relevant, operationally excellent, and commercially impactful for the Mexican consumer.
This is a hands-on, performance-oriented role that blends execution, optimization, and market-level strategic thinking in a fast-paced DTC environment.
Own the local CRM strategy and operational execution for Mexico across Email and SMS, aligned to the broader North America CRM strategy and business goals.
Partner with the Mexico team to develop and execute market-specific CRM plans that reflect local consumer behavior, promotional cadence, and priorities.
Act as the primary CRM point of contact for the Mexico market, partnering closely with local stakeholders and North America CRM leadership to ensure alignment and consistency.
Lead end-to-end execution of Mexico email and SMS campaigns, including briefing, build, QA, deployment, and post-campaign analysis.
Own and optimize lifecycle and behavioral programs, including welcome, post-purchase, replenishment, re-engagement, and other automated journeys.
Identify opportunities to improve performance through segmentation, personalization, testing, and automation.
Ensure operational excellence, accuracy, and on-time delivery across all CRM communications.
Collaborate closely with local DTC, Brand, Ecommerce, Creative, Analytics, and Technology teams to support launches, promotions, and always-on CRM activity.
Partner with US and Canada CRM teams to align on tools, processes, testing frameworks, and best practices.
Coordinate CRM activity with other channels to ensure a cohesive, omnichannel customer experience.
Own weekly, monthly, and ad hoc CRM performance reporting for the Mexico market.
Analyze campaign and lifecycle performance to identify trends, risks, and growth opportunities.
Use data and insights to inform recommendations, optimizations, and future CRM plans.
Support forecasting, calendar planning, and prioritization in partnership with commercial and marketing stakeholders.
4–6 years of experience in CRM, retention, or lifecycle marketing, preferably within eCommerce or DTC environments.
Hands-on experience managing Email and SMS programs end to end.
Salesforce Marketing Cloud experience strongly preferred.
Strong analytical skills with proficiency in Excel; Power BI or other BI tools are a plus.
Proven ability to manage multiple priorities in a fast-paced environment.
Strong attention to detail with a disciplined approach to QA and process.
Excellent communication and collaboration skills, with experience working across international teams.
Fluency in Spanish required; working proficiency in English preferred for collaboration with North America teams.
Bachelor’s degree preferred.
This role is based in Mexico City, with a hybrid onsite schedule.
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer**
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us: Life At SharkNinja Outrageously Extraordinary
SharkNinja Candidate Privacy Notice**
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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SharkNinja is a consumer appliance manufacturer that designs and sells vacuums, floor cleaners, kitchen appliances, and beauty products. The company targets households seeking innovative cleaning and cooking solutions. Their products are sold through retail channels and direct-to-consumer platforms.
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