Firsthand has built the first AI-powered Brand Agent platform, transforming the way marketers and publishers engage consumers through their own AI agents, anywhere online.
While most AI applications in marketing and advertising focus on back-office automation, the Firsthand Brand Agent Platform™ powers front-line consumer engagement. Operating across both owned properties and paid media, Firsthand's Brand Agents make a company’s expertise accessible in real time, adapting to consumers’ interests and guiding them towards the information they need to take action. Central to the platform is Lakebed™, the company’s AI-first data and knowledge rights management system that ensures brands retain full ownership and control of their expertise.
Firsthand is led by Jon Heller, Michael Rubenstein, and Wei Wei, whose previous ventures helped build the foundations of modern digital advertising. Backed by Radical Ventures, FirstMark Capital, Aperiam Ventures, and Crossbeam Venture Partners, Firsthand is shaping the future of AI-driven consumer engagement.
Firsthand is headquartered in NYC, with team members working together in-office three days a week.
We are seeking a GTM Operations Leader to accelerate deal velocity and revenue execution across Firsthand's Channel Publisher and Marketer & Agency sales channels. You'll own the operational deliverables that help our sales teams close faster, price smarter, and scale partnerships into predictable revenue, starting with immediate impact on active pipeline and expanding into scalable infrastructure over time.
As part of our team, you'll own the operational backbone that enables our sales channels to scale efficiently and predictably. You'll partner with our publisher ecosystem, marketer/agency business stakeholders, and internal sales teams to design the frameworks, systems, and enablement programs that turn partnerships into revenue-generating relationships. This is a high-impact, cross-functional role that blends deep publisher/advertiser knowledge, revenue operations expertise, and hands-on execution.
Embed with Sales to audit the current pipeline and identify the top 3-5 deal velocity bottlenecks across both channels. Build or refine deal processes, pricing guidelines, and proposal templates aligned to priority verticals/buyers so as to standardize how deals get structured, eliminating ad hoc pricing and packaging that slows close cycles. Develop rate cards and discount structures for active deal types so Sales can price and package without waiting for internal approvals. Partner with Sales leadership to create deal-specific sales plays for the highest-priority opportunities in the current quarter. Surface quick-win insights from the field that immediately inform product positioning and competitive responses.
(Retain the existing Channel Activation & Enablement and Revenue Operations Infrastructure sections largely as-is, repositioned as the longer-term build.)
Build vertical-specific sales plays, pricing frameworks, and deal structures that enable publisher and agency teams to sell Firsthand products autonomously
Design and deliver hands-on training and enablement programs for commercial partners (webinars, sales decks, competitive positioning, objection handling) in partnership with marketing and sales teams
Act as a operational interface for publishers and marketers, providing strategic guidance on product packaging, pricing, and market positioning
Own verticalization strategy—creating industry-specific packages and positioning that resonate with different publisher audiences and advertiser segments
Collaborate with Marketing to translate core product messaging into channel-specific, customer-facing sales materials
Partner with Sales leadership to identify bottlenecks in the sales process and build systems that accelerate deal velocity
Surface insights from the field to inform product positioning, pricing strategy, and go-to-market approach
Work toward a goal of a phased expansion of approach into additional sales channels (e.g. Marketer/Agencies)
Design and implement deal desk processes, pricing guidelines, and proposal templates that standardize how deals get structured and approved
Build pipeline management reporting and frameworks that provide visibility into channel health and revenue forecasting
Create the operational frameworks that move new product configurations through internal commercialization and launch processes
Develop rate cards, discount structures, and margin rules that enable efficient, profitable deal-making
As necessary, work with marketing on partner target development efforts
You have 7+ years of experience in revenue operations, ad tech sales strategy, or media sales enablement, with demonstrable knowledge of go-to-market process diagnostics and remediation experience through direct partnership with sales teams
You deeply understand publisher and agency business models and know what media sales teams need to successfully sell new products
You have a track record of building revenue operations infrastructure from scratch in a high-growth environment
You're business-oriented and commercially savvy—you understand how pricing, packaging, and positioning drive deal outcomes
You can toggle between strategic thinking (designing frameworks and systems) and tactical execution (building sales decks and running training sessions)
You're comfortable working cross-functionally with Sales, Marketing, Product, and Finance to align on go-to-market strategy
You thrive in ambiguity and can build processes and systems where none exist today
Bonus points for experience with vertical-specific sales strategies, B2B2C business models, and digital advertising ecosystems
In 90 days: Active pipeline has standardized deal structures, pricing, and packaging by offering. Sales is using playbooks and templates that reduce deal cycle friction, and Firsthand’s top partners have clear activation frameworks
In 6 months: Deal desk is operational, pipeline reporting gives leadership real-time visibility into channel health, and vertical-specific packages are driving new revenue in priority segments
In 12 months: Revenue operations infrastructure is self-sustaining, channel partners are selling with autonomy and accuracy, and the function is a measurable contributor to close rate improvement and revenue predictability
You'll build the revenue operations function from the ground up at a well-funded, fast-growing AI company
You'll directly impact our ability to scale both sales channels and hit critical revenue milestones
You'll work with leading publishers and advertisers who are pioneering new AI-powered engagement models
You'll partner with a cross-functional team that values experimentation, customer feedback, and operational excellence
A rare opportunity to shape how an emerging category (AI Brand Agents) gets packaged, priced, and sold at scale
You'll play an integral role in shaping our company and culture
You'll join an open, inclusive and professional culture and work environment
If you are ready to embark on an exhilarating journey at the forefront of AI, seize this incredible opportunity and apply here. We eagerly anticipate hearing from you!
Note: Compensation and equity will be market-competitive for well-capitalized, early stage startups and will be discussed during the interview process.
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