Together we fight for everyone’s opportunity for a better financial future.
We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.
Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.
Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now
The Vice President of Salesforce & Marketing Technology is the executive owner of the Salesforce and Marketing Technology vision, strategy, and roadmap for Workplace Solutions. This role defines, socializes, and delivers a modern, scalable sales and marketing technology ecosystem that enables personalized, data‑driven engagement across B2B, B2C, and advisor‑led journeys.
Sitting at the intersection of marketing strategy, customer experience, data, and enterprise technology, this leader translates growth objectives into clear business cases, multi‑year roadmaps, and governed execution. The VP partners closely with Technology, Enterprise Martech, Data Science, Product, Compliance, and Marketing to modernize platforms, enable omni‑channel engagement (email, SMS, push, chat, web), and deliver measurable business outcomes—while maintaining trust, compliance, and operational rigor.
This role emphasizes strategic clarity, roadmap leadership, executive influence, and value realization, alongside strong platform ownership and delivery discipline.
1. Strategy, Vision & Roadmap Leadership
Define and own a multi‑year Salesforce and Marketing Technology strategy aligned to enterprise growth priorities, CX strategy, and commercial objectives.
Develop and socialize clear business cases, investment proposals, and roadmap narratives with executive stakeholders and governance forums.
Lead maturity advancement from fragmented or ad‑hoc MarTech usage to a fully integrated, scalable operating model.
Establish governance forums for prioritization, investment decisions, and performance tracking.
2. Salesforce & Platform Ownership
Serve as the end‑to‑end business owner for Salesforce within Marketing, including Salesforce CRM, Marketing Cloud, and Experience Cloud, and connected platforms (CDP, CMS, content, analytics, and engagement tools).
Define and manage the platform roadmap, ensuring scalability, availability, performance, and seamless integration across the ecosystem.
Partner with Technology and Enterprise Martech to align on shared services, common platforms, and architectural standards.
3. Data, Personalization & Insights
Lead the creation of a connected sales and marketing data ecosystem enabling segmentation, personalization, attribution, and performance reporting.
Establish data governance, taxonomy, tagging, and stewardship practices that balance flexibility with regulatory and enterprise standards.
Enable closed‑loop measurement linking Salesforce and marketing activity to pipeline impact, revenue outcomes, and customer experience metrics.
Turn data into actionable insights that inform channel mix, campaign design, and investment decisions.
4. Architecture, Delivery & Operations
Guide platform architecture using APIs, microservices, and event‑driven designs; oversee CI/CD practices for safe, reliable releases.
Lead cross‑functional delivery teams (engineers, product owners, architects, platform specialists) and third‑party partners.
Maintain high availability (targeting 99.9%+ uptime), strong incident and release management, and operational excellence.
Modernize marketing operations through standardized workflows, templates, and self‑service tools to increase speed and predictability.
5. Automation, Journeys & AI Enablement
Enable end‑to‑end customer and advisor journeys through rules‑based, lifecycle‑driven engagement models across digital and offline channels.
Sponsor experimentation with AI‑enabled personalization, analytics, content generation, and workflow efficiency, in partnership with Data Science.
Ensure automation and AI capabilities are governed, scalable, and aligned with business outcomes.
6. Compliance, Risk & Security
Embed GDPR, CCPA, TCPA, HIPAA, FINRA, and ERISA requirements into data flows, consent models, audience policies, and workflows.
Partner with Legal, Risk, and InfoSec to uphold privacy, security, and audit readiness across platforms and processes.
7. Stakeholder, Vendor & People Leadership
Act as a trusted partner to Marketing, Product, CX, Sales, Technology, and Compliance leaders, translating business goals into executable platform plans.
Manage strategic relationships with Salesforce and key MarTech vendors, including contracts, SLAs, renewals, and value realization.
Build and lead a high‑performing organization of engineers, product managers/owners, architects, and operations leaders.
Develop future‑ready leaders, succession plans, and a culture of clarity, collaboration, and continuous improvement.
10–15+ years in Salesforce, MarTech, CRM platform ownership, or enterprise marketing technology leadership roles.
Deep expertise in Salesforce CRM, Marketing Cloud, Experience Cloud, and adjacent platforms (CDP, CMS, personalization, analytics).
Demonstrated success operating in large, regulated environments (financial services strongly preferred).
Strong strategic skills in business case development, roadmap design, and executive communication.
Proven ability to lead large, multidisciplinary technical teams and complex platform portfolios.
Strong understanding of data design, consent and preference management, identity resolution, and omni‑channel execution.
Clear, well‑socialized Salesforce and MarTech roadmap with demonstrable ROI
Improved speed to market through better governance, tooling, and operating models
Increased engagement, conversion, and retention through better targeting and personalization
Strong data quality, compliance outcomes, and audit readiness
Compensation Pay Disclosure:
Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.
The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.
Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
$182,400 - $228,000 USD
Be Well. Stay Well.
Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.
What We Offer
Health, dental, vision and life insurance plans
401(k) Savings plan – with generous company matching contributions (up to 6%)
Voya Retirement Plan – employer paid cash balance retirement plan (4%)
Tuition reimbursement up to $5,250/year
Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
Paid volunteer time — 40 hours per calendar year
Learn more about Voya benefits (download PDF)
Critical Skills
At Voya, we have identified the following critical skills which are key to success in our culture:
Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.
Learn more about Critical Skills
Equal Employment Opportunity
Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.
Reasonable Accommodations
Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities.
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$182,400 – $228,000
Base + Bonus · Other Equity
