CRM Marketing Specialist

PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast Asia and Australia. With a network of over 40 providers, we offer a comprehensive range of products, including embedded insurance, customised employee benefits, car insurance renewals, financial advisory, and digital solutions – making insurance straightforward, for everyone. Through our regional group of companies, we serve more than 5 million customers with over US$ 10 billion in sum insured.

WHAT YOU’LL DO:

• CRM planning & execution of marketing campaigns. Develop meaningful user segmentation and personalisation of CRM journeys, in order to achieve user satisfaction and retention goals.

• Work closely with the Data Team on analysing user & market data to identify opportunities for segmentation, personalisation, and conversions.

• Design personalised CRM campaigns, including audience strategy, channel deployment, and campaign management.

• Build, test, and deploy CRM journeys for our various user segments from our Direct-to-Consumer business, and also strategic partners.

• Measure as well as present CRM results and insights to key stakeholders to optimise performance.

• Work closely with Tech and Operations, to ensure that we’re always delivering reliable user journeys.

• Collaborate with the Marketing team to ensure that strategies, content, and offers are aligned with strategy, and deployed at high standards.

Requirements

WHAT WE EXPECT OF YOU:

• More than 3 years of working experience in Marketing, or other relevant fields.

• A Bachelor's Degree in Business, Marketing, IT, or related fields.

• Good understanding of CRM software such as CleverTap (or equivalent tools such as Netcore, MoEngage, HubSpot).

• Experience in email marketing, lead nurturing, and A/B testing. Candidates from e-commerce backgrounds will have an added advantage!

• Good track record of testing and improving digital & CRM campaigns.