Do you thrive at the intersection of strategy, systems, and scale? Do you have deep hands on experience architecting and optimizing automation platforms, particularly HubSpot, to support complex multi channel journeys? Are you analytically rigorous, able to translate lifecycle and campaign data into actionable insights that drive continuous improvement? Do you enjoy working with a wide range of stakeholder teams to turn business needs into scalable workflows, integrations, and well governed systems? If so, this role could be an exceptional fit for you.
ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.
With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.
Providing young professionals with access to the most in-demand tech skills that will power the future.
Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey.
347k+ graduates since 2020
257k youth in work
31k youth starting own ventures
60k youth in jobs created by entrepreneurs
Visit our website www.alxafrica.com to learn more about our digital revolution.
ALX Africa is seeking a Senior Marketing Automation Specialist to architect, scale, and continuously optimize the automation systems that power the organization’s customer and stakeholder journeys. This role sits within the Sales and Marketing Automation team as a shared service function and partners closely with teams across the business to design scalable CRM processes, workflows, and integrations.
You will own and evolve the HubSpot ecosystem, ensuring data integrity, operational efficiency, and measurable impact across campaigns, lifecycle management, and internal enablement.
Own and optimize HubSpot CRM as the central platform supporting lead management, lifecycle journeys, and engagement across the business
Design and implement multi channel automation strategies including email, WhatsApp, SMS, and other engagement channels
Architect and maintain data flows and integrations between HubSpot and internal and external systems such as Salesforce, Jotform, and custom platforms
Establish and enforce data hygiene, segmentation, governance, and compliance standards to ensure reliable and actionable CRM data
Partner with stakeholder teams across Marketing, Sales, Community, Learning, Engineering, and Operations to translate business needs into scalable automation solutions
Build, maintain, and evolve dashboards and reporting frameworks that surface performance, pipeline health, and lifecycle insights
Lead training, documentation, and enablement initiatives to drive strong platform adoption and consistent best practices
Act as an internal consultant and thought partner on automation strategy, continuously identifying opportunities for improvement and innovation
Stay current with emerging automation and AI capabilities and recommend enhancements that improve efficiency and engagement
At least 6 years of experience in CRM, marketing automation, marketing operations, sales operations, or RevOps roles
Expert level experience with HubSpot and/or similar CRMS, including hands on configuration, workflows, reporting, and data architecture
Proven ability to design and manage complex automation programs across multiple audiences and regions
Strong understanding of data governance, privacy, and compliance frameworks including GDPR, CAN SPAM, and consent management
Demonstrated ability to translate business strategy into scalable system architecture and automation solutions
Strong analytical skills with experience building dashboards and deriving actionable insights from CRM data
Ability to work cross functionally and manage multiple stakeholder priorities in a dynamic environment
HubSpot certifications including Marketing Hub, HubSpot Admin, or Operations Hub
Experience with system integrations, API based workflows, or middleware tools such as Zapier or Make
Exposure to Salesforce or other enterprise CRM platforms
Experience operating as part of a center of excellence or shared services automation team
Familiarity with automation driven enablement, documentation, and change management practices
Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
Humility: Openness to learning, seeking help when needed, and a focus on serving others.
Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.
This role is full-time.
The required work hours are 40hrs per week.
The preferred time zones are flexible.
Due to the considerable amount of virtual working and interaction with colleagues and customers in different physical locations internationally, it is essential that the successful applicant has the drive and ethic to succeed working in small teams physically but in larger efforts virtually. Self-drive to communicate constantly using web collaboration and video conferencing is essential. As an employee, you will be encouraged to continually develop your capability & attain certifications to reflect your growth as an individual.
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ALX is an educational technology company that provides digital skills training and access to international degrees for young people in Africa. They also offer entrepreneurial support and foster a lifelong professional community for their learners.
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