The Associate Marketing Technology Manager utilizes technology and general marketing knowledge to support marketing efforts on a corporate level, working collaboratively with the (Senior) Marketing Technology Manager on all technical aspects of the organization's marketing automation tools, including email marketing, marketing lead management, database/list management, campaign execution and analysis of campaign metrics.
This position will often work under the guidance of the (Senior) Marketing Technology Manager as they use the marketing systems such as Pardot, Salesforce.com, the Google suite of products, and other third-party solutions. The incumbent will assist with research to support marketing campaign preparation.
Primary Accountabilities:
Works within all marketing-related technology programs and systems, including Pardot, Salesforce.com, Zoom, Survey Monkey and maintaining records of the evolving Inmar stack
Collaborates with Product Marketing Managers and Sales on campaigns, strategy, and execution
Sets up programs / campaigns (emails, forms, landing pages, etc.), including creating assets (email, landing page) through templates/HTML coding
Sets up, tests, and executes lead gen and marketing campaigns (including email campaigns, trade shows, webinars, advertising, etc.) in several virtual environments to ensure message quality
Executes automation efforts for non-marketing aspects of the company, such as sales-based training webinars, PFM monthly system update alerts and various customer campaigns
Assists with the design and implementation of automated business rules for opt-in programs
Works with the (Senior) Marketing Technology Manager and the Salesforce team to collaborate on best practices for maintaining marketing data quality Maintains quality of marketing contact database including data governance and segmentation programs as directed by (Senior) Marketing Technology Manager
Works with (Senior) Marketing Technology Manager on strategy and execution for data usage and maximum delivery on all marketing campaigns
Assists with implementing standard processes (as it applies to marketing automation)
Analyzes and optimizes campaigns through learnings regarding methodology around email campaigns, including structure of emails, send times, segmentation, etc.
Understands marketing dashboards and reporting to interpret open rates, click through, deliverability, conversions and communicate this data to Sales Leaders and Product Marketing Managers
Assembles reports by compiling, consolidating, formatting and summarizing information
Serves as “consultant” to stakeholders regarding results of campaigns and reporting, providing feedback, interpretation, and recommendations as to campaigns’ results
Manages and execute automation efforts for non-Marketing aspects of the company as directed by Marketing Technology Manager, such as sales-based training webinars, monthly system update alerts and various customer campaigns
Manages marketing aspects of CRM system (Salesforce.com), as directed by Marketing Technology Manager, including: Creates and manages marketing related SFDC campaigns
Creates, manages and cleans campaign member lists
Leverages data enrichment tools to research missing information and develop new leads as well as connecting and cleaning sales contact data.
Provides day-to-day end-user support as needed (including system configuration, complex formulas and system maintenance)
Educates other users with best practices to enhance and increase their knowledge of Salesforce.com
Additional Responsibilities:
Performs other duties as assigned
Complies with all policies and standards
Bachelors in business, marketing, or communications required
1-3 years of experience working with a marketing automation tool (i.e.,Pardot, Marketo, Eloqua, etc.), or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position required
Experience working with a CRM system (i.e., SalesForce or NetSuite), a plus
Aptitude for learning new technology concepts and systems/software quickly
Working knowledge of Word, Excel or Google Docs, Sheets, and Slides is required
Working knowledge of HTML, CSS and other web programming languages is a HUGE plus
Working knowledge of project management software (i.e., Wrike, ASANA or Percolate) is a plus
Understanding of key online marketing strategies and concept
Embrace new skills acquisition
The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.
Use Hands to Handle Objects - Regularly
Reach with Hands or Arms - Regularly
Talk or Hear and Read Instructions - Regularly
Stand, Kneel, or Stoop and Lift 20 Pounds - Occasionally
View Items at a Close Range - Regularly
Rarely: Job requires this activity up to 25% of the time
Occasionally: Job requires this activity between 25% - 50% of the time
Frequently: Job requires this activity between 50% - 75% of the time
Constantly: Job requires this activity more than 75% of the time
Individual Competencies
Communication: Contributes to strategy for their team.
Curious: Assesses circumstances using experience and a variety of information gathered.
Establish Focus: Communicates at a high level and is able to negotiate on a broad spectrum of matters.
Effective Execution: Demonstrates support for innovation and organizational changes needed to improve effectiveness and efficiency.
Problem Solving: Completes routine and repetitive tasks where tasks are straightforward.
Analytical and Critical Thinking: Communicates using persuasion and authority.
As an Inmar Associate, you:
Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information and achieve results.
Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
Support a safe work environment by following safety rules and regulations and reporting all safety hazards.
We are an Equal Opportunity Employer, including disability/vets.
Recruitment Fraud Notice: Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.
This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.
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InMarket is a real-time marketing and measurement platform that helps brands connect with customers at critical moments through location-based and contextual marketing solutions.
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