Sales Operations Specialist

1. Position Summary

The Sales Operations Specialist plays an active, analytical and strategic role in supporting the B2B sales. This position goes beyond administrative tasks — it focuses on monitoring sales KPIs, analysing market trends and sales team performance, identifying commercial risks, and driving sales teams to take corrective actions.

The Specialist also provides management with data-driven recommendations on sales indicators, productivity improvements and business planning, enabling stronger revenue outcomes and healthier pipelines.

2. Key Responsibilities

2.1 Sales Performance Monitoring & Improvement

• Continuously monitor sales KPIs across accounts, products, segments and territories.

• Analyse sales productivity, conversion ratios, pipeline health and win/loss patterns to identify root causes.

• Provide targeted recommendations on sales indicators, team focus areas and management interventions.

• Drive sales teams to implement corrective action plans and follow through until issues are resolved.

• Support weekly sales meetings, forecast reviews and monthly business reviews with analytical insights.

2.2 Pipeline & Forecast Discipline

• Ensure CRM pipeline accuracy and enforce opportunity management standards.

• Monitor stalled deals, overdue tasks and probability inconsistencies; escalate risks where required.

• Review forecast submissions for completeness and logic to support more reliable forecasting.

2.3 Sales Enablement & Execution Excellence

• Reinforce sales process discipline (qualification, proposal standards, deal reviews).

• Coordinate product books, sales tools and enablement materials to support better execution quality.

• Ensure clarity of KPIs, targets and sales expectations across the team.

• Partner with Marketing, Product, Finance, HR and Delivery teams to ensure alignment on campaigns, pricing, resources, solution inputs and customer deliverables.

• Follow up on cross-team dependencies affecting deal momentum and customer commitments.

2.4 Reporting & Operational Excellence

• Maintain dashboards, reporting packs and performance trackers with high accuracy.

• Produce weekly and monthly sales reports with insights, variance analysis and improvement recommendations.

• Maintain updated SOPs, workflow documents and sales governance guidelines.

• Maintain organised digital documentation aligned with audit and compliance requirements.

• Perform additional duties as required by the company.

2.5 Market & Business Intelligence

• Track customer behaviour and competitive movements to inform performance assessments.

• Assess sales strategy effectiveness and propose adjustments to targets, sales motions or resource allocation.

• Provide management with structured reports and strategic commentary on market conditions and commercial risks.

3. Qualifications & Skills

• Diploma or Degree in Business, Marketing, Analytics, Operations or related fields.

• 2–4 years of experience in B2B sales operations, sales enablement, commercial analysis or similar roles.

• Strong analytical ability, with proficiency in Excel and comfort with CRM/BI tools.

• Proven ability to interpret data and translate findings into actionable recommendations for sales managers.

• Clear and persuasive communication skills, capable of influencing sales teams and cross-functional stakeholders.

• Organised, detail-oriented, and comfortable operating in a fast-paced B2B environment.

4. Preferred / Additional

• Experience in tech, SaaS, industrial automation, engineering or project-driven B2B environments.

• Exposure to Power BI, Tableau or SQL for advanced data analysis.

• Understanding of enterprise sales cycles, account management or solution selling.

• Mandarin or additional regional languages for stakeholder collaboration.

--- Seniority level: Executive Employment type: Full-time Job function: Other Industries: Automation Machinery Manufacturing