Director, Marketing Operations

Director, Marketing Operations

Location: Denver, CO

The Opportunity

WOW! is seeking a strategic and operationally exceptional Director, Marketing Operations, to serve as the engine behind our marketing organization. This leader will own the annual and quarterly marketing planning process, ensuring cross-functional alignment and executive visibility into strategy, performance, and investment decisions. You will connect Brand, Growth, Field Marketing, Product, Finance, Sales, and Analytics into one unified operating cadence — transforming strategy into execution with clarity, accountability, and measurable business impact.

This role blends: ✔ Strategic planning ✔ Financial discipline ✔ Executive communication ✔ Operational excellence

If you thrive at the intersection of strategy and execution — this is your role.

What WOW! Offers

• Base salary up to $160,000 annually, commensurate with experience, plus short-term incentive plan, and comprehensive benefits including:

• Medical, dental, and vision insurance

• 401(k) with company match

• Paid time off & company holidays

• Tuition reimbursement for continued development

• Employee broadband discounts

Essential Duties and Responsibilities

Include but are not limited to the following:

Annual & Quarterly Marketing Planning

• Lead the annual marketing planning process aligned to corporate revenue and subscriber targets

• Develop quarterly marketing roadmaps across brand, acquisition, lifecycle, and expansion initiatives

• Establish clear objectives, KPIs, timelines, and accountability structures

• Facilitate planning workshops and cross-functional prioritization sessions

• Ensure alignment between marketing strategy and financial targets

Cross-Functional Alignment & Communication

• Serve as the central communication hub for marketing plans across departments

• Translate marketing strategies into clear narratives for Sales, Finance, Operations, and Executive Leadership

• Partner with Product and Field Marketing to ensure launch and promotion alignment

• Drive transparency in trade-offs, priorities, and resource allocation

Executive Reporting & Visibility

• Develop executive-ready presentations for quarterly business reviews and board updates

• Create standardized reporting frameworks across marketing functions

• Provide visibility into campaign calendars, budget pacing, and performance against goals

• Identify risks and recommend mitigation strategies proactively

Budget & Resource Coordination

• Partner with Finance and Growth Marketing to align spend plans with forecasted outcomes

• Track budget allocations across brand, acquisition, and field marketing

• Support scenario modeling and mid-quarter reallocations

• Ensure operational discipline across marketing investments

Process & Governance

• Build scalable planning frameworks and operating cadences

• Establish consistent briefing, approval, and campaign tracking processes

• Improve collaboration tools, documentation standards, and workflows

• Identify and implement efficiency improvements

Performance & KPI Management

• Standardize marketing KPI definitions and reporting cadence

• Ensure consistency between marketing metrics and enterprise reporting

• Monitor performance trends and flag areas requiring strategic adjustment

Other duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum Required Education and Experience

• 10+ years of experience in marketing operations, strategic planning, or marketing leadership

• Experience leading enterprise planning processes in telecom, broadband, subscription, or consumer services preferred

• Strong financial acumen and experience working closely with Finance teams

• Exceptional executive communication and presentation skills

• Proven ability to manage complex cross-functional initiatives

• Strong analytical mindset with ability to translate data into actionable insights

• Experience implementing operational frameworks and governance processes

Skills and Abilities to be Successful in this Role

• Clear, aligned annual and quarterly marketing plans tied to revenue targets

• Strong executive confidence in marketing strategy and performance

• Transparent prioritization and resource allocation across teams

• Improved cross-functional coordination and reduced planning friction

• Consistent, standardized reporting across marketing functions

Physical Demands/Working Conditions: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• regularly required to talk and hear

• required to use hands to type, handle objects and paperwork

• required to use close vision and be able to focus

• Some travel may be required

WOW! is an Equal Opportunity Employer - Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/Gender Expression/National Origin/Disability/Protected Veterans

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran