Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 300 local payment methods across 70+ countries. Every year, Boku processes over $10 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.
Boku is seeking an experienced and driven Senior CRM Administrator to lead the operational management of our Salesforce CRM platform and integrated sales and service systems. This role is pivotal in ensuring that our go-to-market (GTM) teams—Sales, Marketing, Customer Success, and Support—are empowered with efficient tools, clean data, and scalable processes to deliver exceptional performance and customer experience.
You will be responsible for the administration, enhancement, and governance of Salesforce as well as related GTM technologies. You’ll partner closely with cross-functional stakeholders to align system capabilities with business needs and lead ongoing improvements in architecture, user experience, and reporting.
Serve as the primary owner of Salesforce CRM and related sales/service tools (e.g., CPQ, sales enablement systems, support platforms, integrations).
Design and implement scalable solutions to meet evolving business requirements across Sales, Marketing, Customer Success, Product and Customer Support.
Define system governance, user access controls, data policies, and platform performance monitoring standards.
Act as a strategic partner to GTM leadership by understanding operational goals and aligning CRM capabilities accordingly.
Translate business needs into technical requirements and manage the delivery of CRM-related initiatives, enhancements, and optimizations.
Collaborate with internal teams (Product, Marketing, Finance, IT) to ensure data integrity and seamless tool integrations.
Operationalize core GTM processes such as lead routing, opportunity management, account segmentation, renewal workflows, and case management.
Ensure CRM data hygiene, enrichment, and reporting accuracy through regular audits and automation.
Manage and evolve dashboards, KPIs, and reporting frameworks for visibility across commercial functions.
Lead or support Salesforce-related projects including system upgrades, new tool integrations, and user migrations from new areas of Boku
Manage relationships with external consultants, vendors, and platform support as needed.
Provide training, documentation, and support for system users across departments.
Monitor user adoption and engagement, identifying opportunities to improve system usability and effectiveness.
Bachelor’s degree or higher in Business Administration, Computer Science or related fields.
5+ years of experience in Salesforce administration and CRM systems management
Salesforce Administrator certification (ADM-201) preferred
Demonstrated success in designing and implementing Salesforce solutions from scratch to support sales, and/or support teams.
Deep understanding of CRM architecture, data models, and automation tools (Flows, Process Builder, Validation Rules).
Experience with reporting and analytics tools (native Salesforce reports, Tableau, Power BI, etc.).
Strong project management and cross-functional stakeholder engagement skills.
Excellent communication and problem-solving abilities, with a customer-first mindset.
Self-starter with attention to detail, and customer-centric and analytical mindset.
Excellent with time management, prioritisation and multi-tasking in fast-paced environments.
Experience effectively partnering with internal stakeholders across the globe in multiple time zones.
Familiarity with RevOps tools such as Outreach, Gong, HubSpot, SalesLoft, Linkedin Sales Navigator
Knowledge of Salesforce APIs or basic development concepts is required.
Past experience with payments, mobile, e-commerce, website development and digital technologies is preferred.
Experience with Salesforce Sales Cloud, Service Cloud, CPQ, Contract Management, and customer support tool integrations (e.g Zendesk, Intercom) is required.
Experience with Financial Services Cloud (FSC) is preferred.
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Boku is a payments technology company that enables mobile money and alternative payment methods for digital commerce. It provides payment solutions that connect consumers to their preferred payment options globally, serving merchants and financial institutions across various markets.
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