About Gridware
Gridware is a San Francisco-based technology company dedicated to protecting and enhancing the electrical grid. We pioneered a groundbreaking new class of grid management called active grid response (AGR), focused on monitoring the electrical, physical, and environmental aspects of the grid that affect reliability and safety. Gridware’s advanced Active Grid Response platform uses high-precision sensors to detect potential issues early, enabling proactive maintenance and fault mitigation. This comprehensive approach helps improve safety, reduce outages, and ensure the grid operates efficiently. The company is backed by climate-tech and Silicon Valley investors. For more information, please visit www.Gridware.io.
Role Overview
Gridware is seeking an enthusiastic and detail-oriented Marketing Operations Manager to join our team. In this role, you will be instrumental in creating process and structure for Gridware’s nascent marketing department. You will execute marketing campaigns, organize events, assist in the development of marketing campaign of our innovative solutions while enhancing our outreach to key stakeholders in the energy and electric utility sector. The ideal candidate will be highly organized, detail oriented, and passionate about promoting technology solutions for a sustainable future, while providing essential support to the marketing team and customer success teams to drive customer acquisition and retention.
Responsibilities
- Assist in the development and execution of marketing campaigns, including digital marketing, content creation, email marketing, and social media engagement to promote Gridware’s technology and initiatives.
- Manage the marketing tech stack including Hubspot automation workflows, email, landing pages and newsletters.
- Work closely with the sales team to align marketing initiatives with sales goals, including generating marketing qualified leads, and developing marketing collateral to support the sales process.
- Plan, coordinate, and execute both virtual and in-person events, including trade shows, webinars, community outreach, and customer engagement events, ensuring all logistics are managed effectively.
- Collaborate with internal teams, including product marketing to gather information, create promotional materials, and develop engaging content that highlights Gridware’s products and services.
- Manage and maintain the marketing calendar to ensure timely execution of campaigns and events and track key deadlines and milestones.
- Coordinate with vendors, venues, and other external partners to secure event resources and support, ensuring a seamless event experience.
- Monitor and report on event outcomes and marketing campaign performance, and website traffic while providing insights and recommendations for future initiatives based on data analysis.
- Maintain an up-to-date database of marketing contacts, media, partners, and event participants, and assist in nurturing those relationships to foster collaboration and engagement.
- Support the marketing team with administrative tasks including budget tracking, invoicing, and maintaining project documentation.
Required Skills
- Bachelor’s degree in marketing, communications, event Management, or a related field.
- Strong proven experience in HubSpot’s Marketing Hub.
- 5+ years of experience in marketing, event planning, or a related role, preferably within the technology or energy sectors.
- Strong organizational and project management skills, with a keen attention to detail.
- Excellent written and verbal communication skills, with the ability to create engaging content for various marketing channels.
- Proficiency in digital marketing tools, social media platforms, and Atlassian products.
- Ability to work both independently and collaboratively in a fast-paced environment, managing multiple priorities with a positive attitude.
- A passion for sustainability and a keen interest in the energy industry is a strong advantage.
