Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
This role sits at the intersection of client strategy, sales storytelling, and internal execution - with a strong bias toward practicality and adoption, not just asset creation.
The Sales Enablement Partner, Brand & Commerce is responsible for equipping client-facing teams with the stories, materials, and training they need to sell digital media products and solutions effectively and consistently. This role translates complex Client offerings into clear, compelling, and usable sales narratives, enabling sellers to move faster, sound sharper, and drive revenue impact. In addition, this role supports the development and progression of sales enablement through a Crawl / Walk / Run maturity framework - progressing from foundational sales readiness, to standardized go-to-market motions, to optimized enablement that supports revenue unlock. The Sales Enablement Manager is accountable for defining, activating, and maintaining enablement outputs aligned to each maturity stage, while partnering with Sales, Product, Analytics, and Client stakeholders to advance adoption and effectiveness over time.
Own the evolution and maintenance of foundational sales materials, including templatized:
Client overview decks and one-pagers
Product and ad-unit one-pagers (what it is, when to use it, how to sell it)
Pricing and packaging guidance (seller- and vendor-facing)
Measurement and reporting overview sales materials
Ensure assets are:
Modular and reusable
Consistent in narrative and positioning
Easy for sellers to deploy in fast-moving sales environments
Assets are developed and evolved in alignment with Client’s to-be-developed Sales Enablement maturity model (see #2):
Crawl: Foundational pitch decks, one-pagers, FAQs, pricing and packaging narratives
Walk: Modular, use-case-based assets and playbooks aligned to advertiser maturity and category needs
Run: Optimized materials incorporating proof points, case studies, and advanced performance storytelling
This role ensures materials remain current, adopted, and usable.
Maturity Framework
Develop and iterate Sales Enablement maturity model outlining baseline (“Crawl”), intermediate (“Walk”), and advanced (“Run”) capabilities, including operational processes, tooling, documentation, cross-functional workflows, and sales activation readiness.
Identify measurable benchmarks for each Crawl, Walk, and Run stage across tools, workflows, documentation, sales readiness, and enablement KPIs.
Benchmark clear criteria for progression between stages as documented and reviewed with client on regular basis (e.g., quarterly)
Storytelling & Narrative Framework
Codify and iterate a consistent sales storytelling framework aligned to:
Advertiser maturity
Category & merchant context
“One-meeting” sales constraints
Adapt narratives for different audiences (brands, vendors, retailers, internal teams).
Storytelling frameworks mature over time from a single, consistent core narrative (Crawl), to differentiated sales motions and audience-specific positioning (Walk), to outcome- and incrementality-driven storytelling that supports larger, more complex deals (Run).
Update and iterate USPs, RTBs, and Brand Equity Framework as defined by Marketing Strategy Lead
Seller Training & Enablement Cadence
Refresh, as needed, lightweight, practical enablement sessions, such as:
How to use new sales materials
How to tell the Brand & Commerce / LMN story
How to position offerings across different sales motions
Reinforce adoption through: Playbooks, Recorded sessions, Clear documentation
Enablement cadence evolves by maturity stage:
Crawl: Introductory training on LMN story, offerings, and materials
Walk: Train-the-trainer sessions and role-based enablement for sales leaders
Run: Ongoing refreshes tied to new offerings, case studies, and performance insights
Playbooks & Go-To-Market Support
Own development of key playbooks, including by:
Customer segment
Seasonal, category-based, and retail calendar based approaches
Multi-vendor or bundled GTM motions
Client onboarding
Create repeatable GTM templates for launches, partnerships, or new offerings.
Case Studies & Incrementally messaging (As Data Allows)
Prepare messaging frameworks for:
Incrementality
ROI and performance storytelling
Partner with Analytics and client teams to turn results into credible case studies once data is available.
Set realistic expectations around what enablement can support vs. what requires analytics resourcing.
You bring 6+ years of experience in sales enablement, product marketing, revenue strategy, or client-facing digital media roles with direct impact on revenue performance.
You have built and scaled structured enablement programs tied to measurable outcomes such as adoption, seller effectiveness, deal velocity, or revenue growth.
You possess strong expertise in digital media and commerce ecosystems and understand how complex offerings are positioned, packaged, and sold.
You have codified clear value propositions and sales narratives that are actively used by revenue teams and adapted for different audiences.
You are confident engaging senior client and sales leadership stakeholders and can influence cross-functional partners without formal authority.
You demonstrate disciplined execution, strong executive communication skills, and the ability to own enablement initiatives from strategy through activation and ongoing optimization.
#usremote
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
Opens in a new tab
Goodway Group is a digital marketing agency that combines data, technology, and creative services to help businesses build meaningful connections with their audiences. They serve companies looking to integrate these elements for improved marketing outcomes.
Visit website