At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Marketing Automation Specialist is responsible for the day-to-day production and execution of digital marketing campaigns and programs within the Global Digital Hub, as part of the Marketing Automation Chapter. Acting as a subject matter expert for the OCE-D (OCE Digital) marketing automation tool, this role supports the Global Digital Hub’s objectives by collaborating with business partners and stakeholders to plan and execute digital marketing initiatives.
The scope includes working with affiliates and regional teams in the Pharma Division to implement digital strategies for Roche events, products, services, or other marketing automation projects using Salesforce Marketing Cloud.
Develop, manage, and support global, regional, and affiliate end-to-end (E2E) marketing campaigns, including asset creation, user journey/logic building, localization, segmentation, testing, and analysis.
Collaborate with key stakeholders to design transactional, outbound, and nurture marketing campaigns, leveraging product data to drive customer engagement and enhance understanding of Roche products and services.
Understand the business partners’ and stakeholders' goals to provide consulting, recommendations, and best practices for achieving success in marketing automation.
Facilitate tracking and reporting on email campaigns to drive continuous improvements and ensure adherence to current industry best practices.
Support global and regional projects and initiatives, as required.
Operationalize marketing automation programs to drive demand-generation campaigns, nurture marketing efforts, and customer retention programs.
University or College Degree in a related field (Computing and IT, Communication, or Digital Marketing).
2+ years of professional email marketing experience with a proven track record of developing automated campaigns; experience within a global environment is a plus.
Solid understanding of basic HTML and CSS within the context of email marketing (minimum requirement).
Strong grasp of user journey design and campaign logic.
Hands-on experience with Marketing Automation Tools is essential; familiarity with Salesforce Marketing Cloud, Marketo, Eloqua, Hubspot, or Braze is strongly preferred.
Meticulous attention to detail in all aspects of your work.
Quick learner with a passion for technology and innovation.
Customer-centric approach with excellent interpersonal and communication skills.
Proactive mindset with a positive attitude toward challenges and opportunities.
Nice-to-Have Skills:
Advanced expertise in AMPscript and personalization techniques.
Advanced knowledge of HTML and CSS in the context of email marketing.
If you are excited to join a dynamic global team and leverage your marketing automation expertise to make a meaningful impact, we invite you to apply for this opportunity. Bring your passion, skills, and innovative mindset to help us deliver exceptional digital marketing solutions. We look forward to welcoming you to our team!
Explore what the Global Digital Hub is about.
Discover the Roche Services & Solutions Center and how we work together as a truly global team!
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Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process: https://go.roche.com/budapest-data-privacy-notice-candidate
Relocation benefits are not available for this job posting.
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
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Roche is a global healthcare company that develops innovative medicines and diagnostic tests. Founded in 1896 in Basel, Switzerland, it serves millions of patients worldwide across pharmaceuticals and diagnostics.
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