Every day, our teams innovate across the world of finance. We collaborate to work smarter, while making a difference. We believe in diversity and inclusivity, giving a voice to everyone on the team. And we celebrate our success together. If you want to make an impact in fintech, we’d like to know: Are you FIS?
We are seeking a Senior Director of Commercialization & Go‑To‑Market Strategy to lead the brand and CPG track for our Payments Networks division with a focus on Smart Basket, and secondary responsibility for adjacent loyalty solutions. This is a senior individual contributor role responsible for defining how our loyalty and commerce capabilities are positioned, priced, and sold into the Brand and CPG ecosystem. The role serves as a strategic partner to Sales, a commercial voice to Product, and a subject matter expert to the broader organization.
The ideal candidate brings deep experience working with or for consumer brands in the promotional and shopper marketing ecosystem, understands how brands allocate trade and marketing spend, and can translate platform capabilities into compelling, scalable commercial offerings.
Go‑To‑Market & Commercialization Strategy
Define and own the Go‑To‑Market strategy for Payments Networks with a primary focus on Brands
Design commercial models, pricing, and packaging recommendations enabling scalable brand monetization
Identify priority market segments, buyer personas, and use cases within the promotions and payments ecosystem
Inform build‑vs‑partner decisions across retail media, promotional funding, and loyalty monetization
Brand & Ecosystem Engagement
Build and maintain senior‑level relationships with Brands and adjacent ecosystem partners
Leverage existing relationships to shape early demand, partnerships, and commercialization pathways
Act as a knowledgeable voice on shopper marketing, trade spend, brand-funded offers, and retail media adjacency
Sales Enablement & Deal Support
Partner with Sales in early‑stage deal strategy, pitch framing, pricing, and value articulation
Serve as the first‑line subject matter expert for Sales support, helping to close deals
Provide support on commercial structuring, contract reviews, redlines, and escalation scenarios
Operate as a strategic consultant to Sales rather than a quota‑carrying overlay
Product & Market Feedback Loop
Translate market, client, and sales feedback into actionable inputs for Product Management
Influence roadmap priorities by connecting real‑world brand demand with product growth
Ensure product capabilities can be clearly monetized, positioned, and sold at scale
Cross‑Functional Leadership
Collaborate closely with Product, Sales, Legal, Finance, and peer GTM leaders
Help establish best practices for launching and scaling new commercial offerings
Contribute to a cohesive, aligned GTM approach across Payments Networks products
7+ years of experience in CPG, Brand marketing, shopper marketing, promotions, retail media, or adjacent commercial roles
Direct experience working with or for consumer brands in the promotional spend ecosystem
Strong understanding of how brands plan, fund, and measure promotions and marketing
Experience commercializing platform, SaaS, or data‑enabled solutions into enterprise clients
Proven ability to translate complex capabilities into clear commercial value propositions
Executive‑level communication skills and comfort engaging senior brand stakeholders
Ability to manage and prioritize multiple engagements in parallel with a strong agency for driving revenue
Experience selling or enabling sales to Brands, Shopper, Trade, or Media teams
Exposure to loyalty platforms, payments‑adjacent products, or retail media networks
Experience influencing pricing, packaging, and GTM strategy without direct revenue ownership
History of partnering cross‑functionally with Product to shape roadmap priorities
A career at FIS is more than just a job. It’s the change to shape the future of fintech. At FIS, we offer you:
A voice in the future of fintech
Always-on learning and development
Collaborative work environment
Opportunities to give back
Competitive salary and benefits
FIS is committed to providing its employees with an exciting career opportunity and competitive compensation. The pay range for this full-time position is $174,750.00 - $293,590.00 and reflects the minimum and maximum target for new hire salaries for this position based on the posted role, level, and location. Within the range, actual individual starting pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Any changes in work location will also impact actual individual starting pay. Please consult with your recruiter about the specific salary range for your preferred location during the hiring process.
FIS is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how FIS protects personal information online, please see the Online Privacy Notice.
FIS is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here supplement document available here
For positions located in the US, the following conditions apply. If you are made a conditional offer of employment, you will be required to undergo a drug test. ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.
Recruitment at FIS works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. FIS does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.
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Fiserv is a global fintech and payments company providing solutions for banking, commerce, merchant acquiring, billing, payments, and point-of-sale systems. It serves financial institutions, merchants, and businesses worldwide with integrated technology platforms.
Visit website$174,750 – $293,590
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