Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world’s most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.
While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:
· Flexible Time Off to recharge when needed
· Nine Company-Wide Holidays
· A diverse suite of benefits prioritizing your growth, development, and personal well-being
Discover more about our perks and benefits here.
Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.
The Manager, Marketing Operations leads a team of direct reports to build a high-accountability team culture that scales best practices across marketing operations. The primary focus is on enabling email and lifecycle marketing programs in Salesforce Marketing Cloud, with the opportunity to support cross-channel lifecycle initiatives over time. Partners closely with strategy, creative, development, and QA teams to ensure campaigns are built accurately, launched on time, and optimized in-flight.
This role sits at the intersection of campaign operations, project management, and client relationship management. You are the operational hub of the team: the person who brings clarity when priorities shift, keeps the client informed and confident, and ensures nothing falls through the cracks. You will own the day to day of an enterprise client account, managing workflow, timelines, reviews, approvals, and deployment scheduling, while enabling your team to focus on execution.
This role operates in a fast-moving client environment with evolving priorities and compressed timelines. The Campaign Manager must be comfortable navigating ambiguity, making informed decisions with incomplete information, and communicating clearly with both technical teams and client stakeholders.
Oversee end-to-end campaign operations process, including development, QA, deployment, and in-flight monitoring, ensuring the team is executing to standard and timelines are met.
Translate business and marketing requirements into platform configuration, including:
Data selection and targeting logic
Personalization and content assembly
Journey or automation setup
Operate with a high degree of autonomy, proactively identifying risks, data constraints, or configuration issues and recommending solutions before they impact timelines or campaign performance.
Rapidly evaluate campaign requests and determine the most efficient and scalable execution approach within platform and timeline constraints
Triage and reprioritize competing campaign requests in real time, translating shifting client priorities in a dynamic environment where timelines and priorities may shift frequently
Gather and document client requirements — questioning and challenging where appropriate to ensure exact scope is understood before work begins and factored into planning
Perform thorough campaign QA, validating data, logic, content, links, personalization, and rendering
Review and troubleshoot HTML for accuracy and compatibility (not responsible for building or writing new HTML development)
Partner with HTML developers and QA testers to resolve issues efficiently and uphold quality standards
Ensure compliance with deliverability, data governance, and content standards
Maintain high QA standards even under compressed timelines, ensuring accuracy and reliability while balancing speed of execution
Quickly identify risks or dependencies early and escalate when platform or data constraints impact delivery and determine the most effective workaround or escalation path
Working knowledge of project management tools (i.e. Workfront)
Serve as the primary point of contact for campaign operations on your client account owing weekly status meetings, daily communication, change request management, and real-time updates on campaign status, risks, and timelines
Manage timelines, approvals, and dependencies across internal teams and client stakeholders
Communicate proactively with both client and internal stakeholders to provide clear updates on campaign status, risks, and timeline adjustments
Translate complex technical or data considerations into clear, actionable guidance for non-technical stakeholders.
Serve as the primary execution point-of-contact for campaigns, ensuring clarity on requirements, status, risks, tradeoffs, and next steps across internal and client teams. Maintain strong process discipline, including documentation of campaign setup, QA steps, and operational standards
Align cross-functional teams around constantly evolving priorities while maintaining forward momentum on campaign delivery
Develop robust campaign and process documentation — including client-specific work instructions, SOPs, and reusable frameworks — to drive efficiency, flawless execution, and scalable operations
Identify opportunities to streamline campaign workflows and improve operational efficiency while maintaining quality and rigor, even under compressed timelines
Contribute to campaign performance analysis and post-launch learnings, applying insights to improve future delivery
Stay current on CRM, email marketing, and ESP ecosystem trends — bringing relevant developments back to the team and applying learnings to operational decisions
Act as a subject matter resource on campaign operations standards, providing mentorship and guidance that scales best practices across the team
Lead a direct report team of SFMC developers, HTML developers, and QA analysts — providing day-to-day directions, priority clarity, and the support they need to deliver excellent work
Build a high-accountability team culture where ownership is clear, quality is expected, and people feel supported and guided
Enable the team to stay focused on execution by removing blockers, answering process questions, and making prioritization calls so they are never left guessing
Mentor and develop team members on campaign operations standards, process discipline, and professional growth
5-7 years of experience in campaign management, marketing operations, marketing automation, or CRM/email marketing — ideally in a client-facing or agency environment
Hands-on experience executing campaigns, preferably in Salesforce Marketing Cloud
Demonstrated ability to lead and influence cross-functional teams, with experience managing competing priorities and shifting timelines across multiple workstreams simultaneously
Strong understanding of:
Audience targeting and data-driven segmentation
QA methodologies for digital campaigns
Exceptional communication skills with the ability to clearly explain technical concepts and campaign mechanics to non-technical stakeholders
Proven ability to prioritize work and manage multiple campaigns concurrently while meeting tight deadlines
High attention to detail, operational discipline, and structured documentation skills.
Proven ability to operate with a high degree of autonomy while making thoughtful, informed decisions in high-visibility, client-facing environments
Strong ability to operate effectively in ambiguous environments where requirements and priorities may evolve quickly— this team moves fast and no two days look the same
Comfort reviewing and validating HTML and dynamic content (no expectation to code from scratch)
Experience working in agency, consultancy, or large enterprise environments
Exposure to cross-channel or lifecycle marketing (i.e., triggered, transactional, or journey-based campaigns)
Prior experience managing direct reports in a marketing operations, agency, or campaign delivery environment.
Familiarity with A/B testing and performance optimization concepts
Experience collaborating with developers, QA, and analytics teams in structured delivery models
SFMC certifications (Email Specialist, Marketing Cloud Administrator, etc.) a plus
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Kobie operates the official website for Orlen Basket Liga Kobiet, Poland's premier women's basketball league. The platform provides news, standings, schedules, and statistics for professional women's basketball teams and matches.
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