At FanDuel Group, we give fans a new and innovative way to interact with their favourite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.
Our roster has an opening with your name on it
FanDuel is looking for a highly technical and detail-oriented Systems Admin, Marketing Technology to own the end-to-end execution of data and technical integrations that power our marketing ecosystem. In this role, you will ensure the successful implementation of data pipelines, event instrumentation, customer attributes, and system-to-system connections that fuel marketing activation, personalisation, and automation across all channels.
You will sit within the Marketing Technology & Operations organisation and work cross-functionally with Data, Product, Marketing Strategy, Engineering, and Marketing Operations to translate business requirements into accurate, scalable, and future-proof technical solutions and executions. This role is ideal for someone passionate about data architecture, marketing technology, and operational excellence—someone who enjoys digging into APIs, ETL workflows, marketing platforms, and orchestration logic to enable world-class marketing experiences.
THE GAME PLAN Everyone on our team has a part to play
Own implementation of new marketing data pipelines, customer events, and attribute generation across FanDuel’s martech stack, ensuring accuracy, scalability, and alignment with data governance standards.
Translate marketing requirements into robust technical specifications—including event schemas, workflow designs, data transformations, and integration logic—with an eye toward opportunities for AI-driven automation and optimization.
Partner with data, product and engineering teams to introduce net-new data points, refine data structures, and optimize data consumption for downstream activation.
Ensure governance of Martech tooling (e.g., CDPs, Data Activation tools, and Customer Experience Platforms) to maintain operational excellence, AI-readiness, and seamless connectivity across Marketing and Media technology partners.
Implement and maintain integrations between martech systems (ETL, CDPs, promotional engines, content tools, analytics platforms) using REST APIs, webhooks, and structured data formats such as JSON, with increasing leverage of AI-driven validation and monitoring where appropriate.
Lead setup and configuration of new tools, features, and marketing capabilities, ensuring they are technically sound, AI-capable where relevant, and ready for operational adoption.
Support data-driven personalisation and cross-channel orchestration by ensuring underlying data flows, model inputs, and attribute lifecycles are correct and consistent.
Serve as a key technical liaison across Customer Marketing, Data Science, Technology, and Product to ensure new capabilities are scoped, implemented, validated, and utilized effectively.
Conduct end-to-end QA of data integrations, campaign triggers, and attribute logic to prevent errors and ensure high-quality execution.
Create and maintain technical documentation and implementation guides in Confluence, ensuring transparency, knowledge transfer, and clarity around AI-enabled features and automation logic.
Help champion best practices and ways of working, including prioritization frameworks, workflow governance, and consistent implementation standards across marketing technologies.
Identify gaps in the martech ecosystem and recommend new integrations or techniques—including AI-enhanced approaches—to improve marketing precision, personalisation, and automation.
Evaluate the technical feasibility of new marketing strategies and propose scalable solutions that responsibly incorporate machine learning, generative AI, or adaptive decisioning.
Contribute to transformation initiatives that embed AI, model-driven marketing, and advanced segmentation capabilities throughout the stack, strengthening FanDuel’s ability to deliver timely, personalised experiences.
What we’re looking for in our next teammate
Experience in marketing technology implementation, data engineering support, or marketing operations with a strong technical focus. (Blended requirement based on manager and senior analyst levels.)
Advanced proficiency in SQL and experience working with structured and semi-structured data (JSON, APIs, event payloads).
Hands-on experience with ETL/data integration tools (e.g., Hightouch, KNIME, AWS, Microsoft, SAP) and API-based integrations.
Familiarity with CDPs, marketing automation tools, and orchestration platforms.
Experience implementing or managing server-based automations or cloud environments
Demonstrated success translating business needs into detailed technical requirements and scalable implementations.
Ability to lead cross-functional technical projects, influence stakeholders, and manage competing priorities.
Strong problem-solving skills with a meticulous eye for data accuracy, quality assurance, and debugging workflows.
Experience with project management tools such as Jira, Asana, or Monday.com.
A proactive, curious, solution-oriented mindset with a passion for technical problem-solving.
Excellent communication skills, with the ability to explain technical concepts to non-technical partners.
Strong desire to build, improve, and innovate within a fast-moving, high-growth technology environment.
Collaborative spirit—someone who values being part of One Team and thrives in cross-functional partnership
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
FanDuel Group has a presence across all 50 states with approximately 17 million customers and 28 retail locations. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland.
Its network FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer OTT platforms.
FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.
PLAYER CONTRACT We treat our team right
From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:
FanDuel Group is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!.” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes our company stronger and more competitive as One Team!
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FanDuel is a digital sports entertainment company offering daily fantasy sports contests and legal sports betting across major sports leagues. It serves customers seeking to engage in fantasy sports competitions and place wagers on sporting events.
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