Marketing Operations Analyst

Key Responsibilities

• Evaluate pre-campaign plans by analyzing historical performance, benchmarks, and measurement considerations.

• Partner with Insights & Analytics in development of business cases by structuring relevant data and articulating the strategic rationale on expected campaign performance outcomes.

• Translate post-campaign analyses from Insights & Analytics into clear, actionable insights and recommendations for marketing and business stakeholders

• Set up, maintain and track OKR’s KPI’s for marketing initiatives, including reach, engagement, conversion, and ROI.

• Engage media agencies to track and analyze campaign effectiveness across digital, paid media, social, CRM, and offline channels

• Support the marketing learning agenda - ensuring test-and-learn analysis informs future direction for continuous campaign optimization and marketing effectiveness

• Partner with the Insights & Analytics team to apply appropriate measurement frameworks, methodologies, and best practices.

• Prepare regular performance reports, dashboards, and decision-ready summaries for the Marketing team/leadership reviews

• Build and maintain reporting tools and dashboards using platforms such as Power BI or Tableau.

• Present findings in a concise and practical way to support decision-making across marketing initiatives.

• Promote disciplined and consistent use of measurement standards and reporting frameworks with relevant teams.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

• Bachelor’s degree with 3–5 years’ experience in marketing planning, project management, statistics, economics, or related field

• Strong organizational skills and the ability to manage multiple projects and stakeholders simultaneously

• Strong experience with digital marketing channels and platforms (Google Ads, Meta, programmatic media, CRM/email)

• Proficiency in data visualization and reporting tools (Power BI or Tableau)

• Ability to translate data-driven insights into clear business recommendations

• Fluency in AI-powered productivity and operations tools, with the ability to identify and apply AI solutions to improve workflows

• Strong stakeholder management and communication skills, with the ability to collaborate effectively across teams

• Hight attention to detail and commitment to data integrity

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.