Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun.
Location: remote USA anywhere (pacific time zone preferred) Reports To: Director of Marketing Technology
Travel: up to 10% as needed
Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun.
We’re looking for a CRM & Web Operations Manager to own the day-to-day execution of our CRM and website operations. This key individual contributor role sits at the center of creative, marketing, analytics, and technology, ensuring that campaigns move smoothly from concept to launch and that our digital channels operate with speed, precision, and quality. This key role will require someone high in technical project management capability and also who is highly organized, proactive, and energized by turning creative ideas into high-performing digital campaigns.
Build, curate, and manage our weekly sprint process with an agile mindset
Maintain and enforce the CRM production calendar, ensuring campaigns are planned and executed on schedule
Translate requests from across the organization into clear, detailed, and measurable Asana tickets
Prioritize incoming work across teams and ensure stakeholders understand timelines and expected outcomes
Coordinate work across creative, marketing, campaign, DevOps, and product teams
Serve as the operational hub between teams, ensuring alignment and keeping campaigns moving toward launch
Manage the end-to-end CRM campaign production process from asset requests through implementation
Coordinate CRM launches across Campaign, Beverage Innovation, and Merchandising teams
Track and follow up on creative assets to ensure campaigns remain on schedule
Provide regular status updates and timeline visibility to stakeholders
Own CRM performance analytics and report on key campaign outcomes
Analyze customer behavior and campaign performance to uncover insights that improve LTV, engagement, and conversion
Design and execute A/B testing strategies for subject lines, send times, and content
Continuously evolve the Liquid Death CRM playbook through testing and data-driven optimization
Manage implementation of site updates, audits, page builds, feature requests, and ongoing site optimization
Coordinate with DevOps to ensure backend updates support performance, stability, and compliance
Provide clear implementation instructions via Asana tickets
Perform QA and quality control on launches and updates to ensure they deploy correctly
Bachelor degree in Digital Marketing, Communications, or another related business field preferred
5+ years of progressive Marketing Coordinator experience in fast-paced digital marketing or CRM/Lifecycle marketing roles, technical project management, or a combination with proven ability to manage complex marketing workflows and production calendars, ensuring campaigns launch on time and meet cross-team deadlines
Functional understanding of Shopify Liquid, CSS, and HTML required
Knowledge of CRMs firm requirement (Klaviyo preferred)
Project Management: First-hand knowledge of Asana (user and builder) strongly preferred to manage workflows, build tickets, and coordinate cross-functional workstreams
Experience managing CRM campaigns (email and SMS) from planning and asset coordination through deployment and performance analysis required
Highly organized, proactive, and self-directed, with a strong attention to detail and ability to manage multiple priorities simultaneously
GREAT communication and relationship management skills - written, verbal, and personal
Curious. Forward thinker. Self-starter.
Ability to work with cross functional teams across organizations to achieve results
Deep comfort with joining a high growth start up environment where a high degree of ambiguity and adaptability to flex to market dynamics are critical
Proficiency with Google Suite (Google Sheets, Docs, Slides) preferred
Willingness to work pacific time zone hours required
Willingness to travel up to 10% as needed
The typical salary range for this position is: 105,000 - $115,000
This range reflects an estimate of the anticipated base salary compensation for this role and does not include potential bonuses, equity, or benefits. The actual salary offer will take into account multiple factors including skills, experience, education, location, and applicable federal, state, and local wage and hour laws. Where state or local minimum salary requirements exceed the posted range, the Company will adjust compensation accordingly.
At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic
Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.
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Liquid Death is a beverage company offering water, iced tea, and sparkling energy drinks positioned as healthier alternatives to traditional options. The brand emphasizes sustainability by eliminating plastic bottles and targets consumers seeking better-for-you drink options with edgy marketing.
Visit website$105,000 – $115,000
Base + Bonus · Other Equity