At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.
The Director, Go-To-Market (GTM) Program Management is responsible for leading the planning, orchestration, and execution of the company’s most strategic GTM initiatives. This role sits at the intersection of strategy and execution, ensuring complex, cross-functional programs, such as pricing and packaging transformations, major product launches, and monetization initiatives, are delivered with speed, rigor, and measurable business impact.
This leader operates as a trusted partner to Sales, Marketing, Product, RevOps, Finance, and Legal, translating strategy into executable programs and ensuring GTM initiatives deliver against revenue growth, operational efficiency, and long-term strategic objectives.
GTM Program Leadership
Lead end-to-end program management for high-impact Go-To-Market initiatives, including pricing and packaging changes, major product launches, and strategic monetization programs.
Translate executive strategy into structured GTM programs with clear scope, milestones, dependencies, and success metrics.
Ensure GTM programs are delivered on time, on scope, and aligned to enterprise priorities.
Cross-Functional Orchestration
Orchestrate execution across Sales, Marketing, RevOps, Product, Engineering, Legal, Finance, and Operations.
Drive clarity on ownership, decision rights, and dependencies across functions.
Proactively surface risks, tradeoffs, and escalation points, facilitating timely executive decision-making.
Business Impact & Value Delivery
Ensure GTM programs deliver measurable outcomes across revenue growth, efficiency, and strategic positioning.
Partner closely with Finance and SBO to define success metrics, track progress, and assess post-launch value realization.
Move the organization beyond “launch” to sustained execution and impact.
Operating Model & Governance
Establish and maintain program governance, operating rhythms, and executive reporting for GTM initiatives.
Drive consistency and rigor in how GTM programs are planned, executed, and measured across the company.
Serve as a key interface between execution teams and executive leadership, providing clear, concise updates and recommendations.
People Leadership & Capability Building
Lead and develop program management talent aligned to GTM and commercial initiatives.
Set expectations for -level program leadership, cross-functional influence, and outcome ownership.
Partner with the VP of SBO to evolve GTM program management capabilities and scale best practices across the portfolio.
10+ years of experience in program management, strategy & operations, GTM operations, or related roles within a SaaS or technology-driven organization.
Proven track record leading complex, cross-functional GTM initiatives with direct revenue impact.
Strong business acumen with the ability to connect execution details to financial and strategic outcomes. Exceptional stakeholder management skills, with experience influencing at the VP and C-level.
Experience operating in environments with ambiguity, competing priorities, and high expectations for delivery.
People leadership experience, including developing -level program or operations leaders.
The exact salary will be dependent on the successful candidate’s location, relevant knowledge, skills, and qualifications.
At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at Commerce, please let us know during any of your interactions with our recruiting team.
Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/
Commerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.
Be advised: Commerce does not offer jobs to individuals who do not go through our formal hiring process.
Commerce will never:
require payment of recruitment fees from candidates;
request personally identifiable information through unsanctioned websites or applications;
attempt to solicit money from you as part of the hiring process or as part of an employment offer;
solicit money to complete visa requirements as part of a job offer.
If you receive unsolicited offers of employment from Commerce, we urge you to be extremely cautious and avoid engaging or responding.
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