Swish Breaks is redefining live shopping at scale. Headquartered in NYC, we’re the fastest-growing live commerce company in the U.S., powering 100,000+ orders / month across Whatnot, Fanatics Live, TikTok, and our own digital experiences. This isn’t a corporate job, it’s a front-row seat to building the future of live commerce. Our team moves fast, obsesses over the product, and is redefining the shopping experience for customers all over the globe. If you want to help change the game this is the place.
Swish Breaks is hiring a CRM & Lifecycle Manager to ensure customers engage with the most relevant Swish moments — whether they’re discovering us for the first time or already among our most active buyers. This is a hands-on, high-impact builder role. You will turn customer data into smart segmentation and design the journeys, triggers, and personalized touchpoints that move customers from first purchase to repeat purchase to long-term loyalty. If you want to build a best-in-class lifecycle engine that delights existing customers while accelerating new customer conversion, this is the opportunity.
You will:
Build and optimize customer journeys across email, SMS, and lifecycle channels
Create segmentation, triggers, and automations that increase repeat purchases
Launch and manage lifecycle campaigns from welcome to win-back
Analyze cohorts and customer behavior to surface growth opportunities
Test messaging, timing, and offers to improve conversion and retention
Partner with Growth, Content, VIP, and Data to deliver cohesive customer experiences
You have:
4–7 years in CRM, lifecycle, retention, or engagement marketing
Strong segmentation, cohort analysis, and experimentation skills and ability to build and optimize automated flows
Strong copywriting and messaging instincts across lifecycle channels
Experience in ecommerce, marketplaces, or high-frequency purchase cycles
AI-literate and comfortable using tools to automate workflows and accelerate execution
Experience in live shopping, creator marketplaces, ecommerce, sports, and/or TCG
You are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)
You love creators, fans, collectors, and the culture that surrounds them — this isn’t just a job to you
Model championship culture: speed, precision, no ego, no drama, high accountability
High ownership: Leaders here solve, not wait
No ego: We review, take feedback, fix mistakes fast
Speed + judgment: You ship constantly
AI-first: If it can be automated, you automate it
In-office energy: Culture doesn’t build itself on Zoom
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