Commercial Enablement and CRM Specialist

The Commercial Enablement & CRM Specialist at LGC is an outstanding chance to create a meaningful impact within a world-class organization! This role is essential in equipping our commercial teams with the tools, content, training, and systems needed to drive revenue growth. You will work closely with Sales, Marketing, Product Management, and IT to optimize processes within Salesforce and improve sales efficiency across LGC Standards portfolios. We seek an individual who combines CRM expertise, analytics capability, and a strong understanding of scientific selling environments to join our ambitious team!

Key Responsibilities

Sales Process & CRM Optimization

• Serve as the subject matter expert for Salesforce (SFDC), ensuring efficient configuration and adoption.

• Partner with Sales leadership to improve opportunity management, pipeline visibility, forecasting accuracy, and territory alignment.

• Develop dashboards and reports to track important metrics such as pipeline health, conversion rates, sales cycle length, and quota attainment.

• Identify workflow automation opportunities to increase rep efficiency.

Sales Training & Onboarding

• Build and deliver onboarding programs for new sales hires, including inside sales, field sales, and channel managers.

• Develop ongoing training on sales processes, tools, CRM guidelines, and product positioning.

• Build certification programs tied to CRM compliance and selling methodology.

Content & Tools Enablement

• Collaborate with Marketing and Product teams to ensure sales collateral, competitive intelligence, and technical documentation are accessible within SFDC.

• Standardize opportunity stage definitions and required documentation.

• Build playbooks for key segments, including Pharma, Environmental Testing, Food & Beverage, Industrial, Forensics & Toxicology, and Academia.

Performance Analytics & Insights

• Analyse CRM data to identify performance gaps and mentoring opportunities.

• Provide leadership with actionable insights on pipeline trends, win/loss patterns, and territory performance.

• Support monthly and quarterly business reviews with data-driven analysis.

Cross-Functional Collaboration

• Act as liaison between Sales and IT for CRM improvements.

• Support new product launches with CRM workflow updates and tracking.

• Assist in integration initiatives, such as marketing automation and SFDC Einstein.

Skills You'll Use Every Day

• Data-driven decision making

• Process optimization

• Training & facilitation

• Cross-functional collaboration

• Technical competence

• Change management

• Project management

Experience Requirements

• Bachelor’s degree in Life Sciences, Business, or related field.

• 3–6+ years of experience in Sales Enablement, Commercial Operations, or Sales Analytics within life science tools, biotech, diagnostics, or laboratory equipment sectors. Direct sales experience preferred.

• Advanced proficiency in Salesforce (SFDC); certification preferred.

• Solid grasp of intricate B2B technical sales processes.

• Experience building dashboards, reports, and automation workflows.

• Analytical approach with strong Excel/data analysis skills.

• Excellent communication and training facilitation skills.

ABOUT LGC:

LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high-quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers’ products and workflows and are valued for their performance, quality, and range.

OUR VALUES

• PASSION

• CURIOSITY

• INTEGRITY

• BRILLIANCE

• RESPECT

EQUAL OPPORTUNITIES

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, color, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership.

For more information about LGC, please visit our website www.lgcgroup.com

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